The face of world-renowned actress Scarlett Johansson was used with out her consent in an commercial for a man-made intelligence product.
Having beforehand encountered issues with AI and “deepfake” expertise, Johansson has determined to take authorized motion, although she harbors doubts in regards to the efficacy of such measures.
A 22-second commercial launched by the factitious intelligence (AI) app named “Lisa AI: 90’s Yearbook & Avatar” featured a faux picture and dialogue created utilizing Johansson’s precise footage.
Scarlett Johansson and her legal professionals have initiated authorized proceedings. Her legal professional, Kevin Yorn, made a press release, asserting that they “can not take such an incident flippantly.”
The commercial has been faraway from circulation.
The now-removed video advert begins with behind-the-scenes footage from Johansson’s “Black Widow” film set, and within the AI-generated picture, Johansson is depicted saying:
“Hey children! I’m Scarlett, and I would like you to return with me!”
The display then transitions to pictures created by the AI that resemble her. A voice imitating the actor continues to talk, selling the app: “It’s not simply restricted to avatars. You can even create pictures with textual content and even your personal AI movies. I feel you shouldn’t miss out on this.”
Textual content scrolling beneath the advert states: “These pictures are generated by Lisa AI. There isn’t any affiliation with the precise particular person.”
Johansson just isn’t the one actor to talk out publicly in opposition to using their title and likeness for AI. Final month, Tom Hanks warned about an advert that used an AI-generated picture of himself on his Instagram account.
This incident just isn’t the primary occasion of Johansson’s picture getting used with out her consent.
In a 2018 interview with The Washington Submit, she had spoken about girls’s faces being artificially added to pornographic movies in computer-generated “deepfake” movies: “Nothing can cease somebody from slicing my, or one other’s picture out and sticking it onto a distinct physique, making it look as creepy as doable and as sensible as doable. There are mainly no guidelines on the web as a result of, regardless of U.S. insurance policies which can be solely relevant right here, the web remains to be nearly an abyss that continues to be lawless.”
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