December 7, 2023 – Right now, on the heels of six Grammy® nominations for her sophomore album GUTS, Olivia Rodrigo, Interscope Geffen A&M Data and Sawhorse Productions opened up the artist’s very personal digital home on Roblox, the worldwide immersive platform for communication and connection.
The immersive expertise, titled PARTY!!! at Olivia’s Place, welcomes followers into Olivia’s digital dwelling full of recognizable scenes and Easter eggs from her music movies. It additionally affords followers entry to her digital closet the place they’ll store her iconic appears to be like, and even dance with Olivia’s avatar.
“I’m excited for followers to have an area the place they’ll get collectively, hang around, have enjoyable and be themselves,” stated Rodrigo.
Inside PARTY!!! at Olivia’s Place, followers can store digital recreations of Olivia’s iconic bodily appears to be like, together with her trademark GUTS necklace, her signature braided pigtail hair, the daring purple two-piece from her 2023 VMA efficiency, and the cheerleading outfit from “good 4 u.” Followers can hang around and be part of Olivia’s world – from going wild in a front room occasion impressed by her “dangerous thought proper?” video and choosing their favourite Olivia tracks, to attempting out her signature dance strikes – referred to as “emotes” – in a digital model of Olivia’s dwelling sound studio.
In line with Roblox’s 2023 pattern report targeted on digital expression, over half (56%) of Gen Z customers say styling their avatar is now extra necessary to them than bodily type, at the least 1 in 4 say their digital closets are impressed by actual world celebrities, and practically half (49%) say they like to buy with pals within the metaverse as a substitute of on their very own.
Following these findings, PARTY!!! at Olivia’s expands self-expression on the platform with new digital vogue kinds and emotes, together with a singular social procuring expertise for her followers in her digital dwelling setting.
“We wished to create the proper place for followers to hang around and actually immerse themselves in Olivia’s world,” stated Sawhorse Co-founder and Head of Interactive, Nic Hill. “We thought – what higher manner than to ask them to the good afterparty, inside a digital model of Olivia’s home, the place they’ll discover, socialize, store and extra.We labored with Olivia on the style, music, and vibe to get each element proper – right down to the posters on the partitions – to create an genuine area her followers are going to completely freak out about.”
And identical to Olivia engaged followers with a hidden observe record reveal for the GUTS album, guests to PARTY!!! at Olivia’s Place can embark on an immersive digital scavenger hunt for particular digital objects impressed by every observe.
The immersive 3D expertise was developed by Sawhorse Productions, the inventive growth studio behind many immersive experiences on Roblox like Elton John’s Yellow Brick Highway, Karlie Kloss’ Vogue Klossette, Paris Hilton’s Slivingland, the Starvation Video games’ Academy Adventures, Tommy Hilfiger’s Tommy Play and others.
PARTY!!! at Olivia’s Place is obtainable now on Roblox, and the persistent expertise might be up to date over time with new music, digital vogue objects and extra for followers.
