The traditional American trend retailer, J.Crew, introduces its second Obsess-powered digital retailer. With a holiday-inspired ambiance, the World of J.Crew transitions right into a digital après-ski retreat. Customers can navigate the Snow Lodge for the most recent girls’s kinds and the Ski Chalet for males’s—an immersive digital expedition delving into the model’s essence and seasonal choices.
This immersive expertise incorporates a wide range of interactive parts and several other rooms designed to current J.Crew’s merchandise in progressive methods. Inside the Gifting Suite, customers can click on on present bins to unveil a choice of probably the most festive merchandise. The Catalog Archives room is designed to supply model fanatics a singular likelihood to check their information via a branded quiz exploring the celebrated archives of J.Crew catalogs, fostering a reference to the model’s lengthy and storied heritage.
Dynamic animations captivate customers all through, and the scavenger hunt invitations consumers to gather J.Crew ski passes, unlocking an opportunity at an unique luxe cashmere giveaway. The Celebration Room gives a really perfect backdrop for the model’s festive girls’s celebration merchandise, highlighted within the season’s vibrant crimson hue. Including an additional layer of pleasure, the shop encompasses a classic video game-style Ski Racing Recreation, difficult gamers to navigate a skier via a sequence of slopes obstacles. The model’s curated choice of seasonal seems and vacation items is seamlessly woven into the expertise, providing a completely shoppable journey.
Within the prior version, as a tribute to 40 years of American fashion, J.Crew engaged its neighborhood with a digital flagship retailer—the J.Crew Digital Seashore Home. This immersive expertise showcased the model’s merchandise inside classic-themed print rooms, starting from the stripe room to the floral room. Customers had been inspired to check their information with a pop quiz and take part in a scavenger hunt to unlock entry to the Secret Lighthouse, revealing unique content material.
Trying to construct a digital flagship of your personal? E-book a demo with the Obsess staff at the moment.
