Google Sneakily Added ENS Data to Its Search Engine

March 26, 2024

in NFT

Reading Time: 3 mins read

On the sly, Google launched a characteristic that integrates on-chain knowledge for Ethereum Identify Service (ENS) domains into its search outcomes almost a yr in the past.

ENS converts complicated Ethereum addresses into easy-to-remember names like .eth, functioning as an web area system utilizing ERC-721 NFTs.

In Might 2023, Google Search began displaying ENS area and Ethereum deal with particulars, simplifying ENS possession verification. But, the tech large by no means introduced this replace.

ENS confirmed the authenticity of this improvement on X simply days in the past: “The information is true! Google now offers pockets info for ENS title searches!”

The Upsurge and Benefits of ENS

Because the Ethereum Basis launched ENS in Might 2017, the area service has expanded considerably, bolstered by a partnership with GoDaddy and adoption by NFT initiatives like Pudgy Penguins (.pudgy).

Registering a site title by way of ENS presently takes place on Ethereum’s mainnet, which is infamous for its excessive transaction charges, together with these for area registration and maintenance.

Nevertheless, ENS’s collaboration with Layer-2 networks circumvents such prices, benefiting builders of Ethereum-based purposes.

Google’s latest replace enhances visibility for ENS area info, though it doesn’t prolong to free subdomains offered by entities like Uniswap (e.g., foo.uni.eth).

Even so, Google’s transfer to incorporate ENS particulars in its search outcomes is a giant deal. It reveals that digital property and blockchain expertise have gotten extra acknowledged and utilized in on a regular basis tech.

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