TL;DR
Full Story
Think about waking as much as discover you’ve had nearly $2M dropped into your crypto pockets…
Appears a little bit too-good-to-be-true, proper?
Properly, it’s not.
This really occurred to somebody earlier this week, in the course of the Ethena Labs airdrop (aka crypto giveaway) marketing campaign, and after trying into it — it looks as if a helluva strategic transfer by Ethena.
Right here’s what we imply:
Ethena Labs runs an artificial greenback cryptocurrency, $USDe. At launch, they created the ‘Shard’ marketing campaign which incentivizes individuals to contribute to their ecosystem.
You possibly can earn factors (or shards) by way of buying and staking $USDe or by telling your folks to work together with the ecosystem (like a crypto referral program).
The primary goal right here was to onboard individuals into the ecosystem.
(Which our man with the $2M airdrop maxed out on).
However that is the place Ethena acquired actually freaking sensible.
The airdrop didn’t reward early customers with $USDe, however as a substitute, Ethena’s new governance token $ENA.
(The place, for each $ENA token somebody holds, they get one vote in any modifications made to the community).
In doing so, Ethena was in a position to reward early customers with out diluting the availability of $USDe, and concurrently incentivizing customers to vote, take part, and assist to develop its ecosystem.
Spherical of applause to the Ethena Labs crew!
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