Adidas and the crypto health app Stepn have joined forces, marking the start of a collaboration set to embody each NFTs and bodily merchandise. The partnership’s inaugural providing shall be an NFT assortment, with plans for tangible merchandise within the pipeline, as per Stepn’s announcement.
The collaboration will begin with the Stepn x Adidas Genesis Sneakers assortment, that includes 1,000 NFTs impressed by a few of Adidas’s most famous operating silhouettes. Stepn said that this preliminary Genesis assortment marks the beginning of a year-long partnership, with additional NFT drops and wearable objects slated for launch.
Scheduled for launch later this week on April 17, the NFT assortment shall be obtainable by way of Stepn’s affiliated non-fungible token market, Mooar. Adidas has beforehand engaged in crypto-related partnerships with platforms corresponding to Coinbase, Bored Ape Yacht Membership, and Bugatti.
Stepn, acknowledged as a move-to-earn web3 app rewarding customers for bodily exercise, boasts a consumer base of 5 million. This collaboration echoes Stepn’s previous partnership with Asics in 2022.
Shiti Manghani, CEO of Stepn, emphasised the importance of bridging the bodily and digital realms by way of partnerships like this, describing the alliance between Stepn and Adidas as a testomony to the evolving panorama of way of life rewards.
In a latest growth, Stepn carried out an airdrop of bonus factors totaling $30 million value of GMT tokens, additional enhancing its engagement with customers.
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