TL;DR
When you can paste/embed a hyperlink on a web2 platform, you’ll be able to permit customers to work together along with your web3 app or recreation — with out them ever leaving the platform (which suggests web3 now has web2-style distribution choices).
Full Story
We have to name some folks out…
And people individuals are ourselves.
Yesterday after we wrote in regards to the Ethereum and Solana ecosystems matching one another one-for-one in many-a-feature-update, we kinda simply skimmed over the launch of Solana’s new ‘Blinks’ characteristic.
Right here’s the Oprah patented “ah ha” we simply had (24hrs after the actual fact):
Final week we wrote about ‘Hamster Kombat’ — the Telegram-based recreation that has now pulled in 200M customers since March.
Then a couple of days later, we harped on about how web2 corporations (like Telegram) have the most important alternatives in web3, as a result of they’ve established distribution approach past any web3-native apps/platforms.
…however we did not marry these two tales with the arrival of Solana Blinks, till now.
Hamster Kombat is (apparently) a enjoyable recreation, which will be simply accessed by Telegram’s 900M month-to-month lively customers, by way of the app.
Web3 apps/recreation don’t have that sort of distribution energy.
(E.g: the main ETH and SOL wallets, MetaMask and Phantom, have a mixed month-to-month lively person base of 37M).
However options like Blinks steer round that hurdle by piggy backing off the distribution of present web2 platforms.
When you can paste/embed a hyperlink on a web2 platform, you’ll be able to permit customers to work together along with your web3 app or recreation — with out them ever leaving the platform.
(Identical to Telegram).
The massive alternative being:
When you’re constructing on Solana, now you can outcompete Telegram’s attain of 900M month-to-month lively customers, just by posting your recreation to Fb, Twitter, Reddit — or hey, even Telegram itself.
Now — there’s nonetheless an enormous ol’ catch:
Customers of those web2 platforms will nonetheless want a Solana pockets, like Phantom, to have the ability to work together with the sport or app…so there’s nonetheless friction.
However there’s likelihood the social proof (aka: of us seeing these apps/video games in all places on their timeline) supplied by these main web2 platforms, will drive pockets adoption up and to the proper.
It’s like web3 tech simply discovered a aspect door into web2!
