PRESS RELEASE – Dassault Systèmes (Euronext Paris: FR0014003TT8, DSY.PA) and ASICS have collectively opened a studio in Paris to check a brand new service offering on-demand sockliners customized for particular person foot form.
“We’re delighted to collaborate with Dassault Systèmes on the ASICS Personalization Studio. Our partnership leverages the superior expertise and experience of two industry-leading firms to supply optimum worth to every buyer, serving to them stay more healthy, happier lives with merchandise that reply to their particular person wants”
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The ASICS Personalization Studio is an ultra-compact manufacturing facility. The modular construction combines Dassault Systèmes’ 3DEXPERIENCE platform and digital twin expertise with ASICS’ proprietary expertise in sports activities to supply on-site, on-demand manufacturing of shoe components to fulfill the precise specs of any consumer.
ASICS will leverage its proprietary know-how, supported by Dassault Systèmes’ modeling and simulation expertise, to design the form of sockliners primarily based on particular person foot form information modeled and simulated on the 3DEXPERIENCE platform. Superior 3D printing expertise is then used to create the sockliner, a thick lattice construction constituted of a extremely versatile materials layered to supply wonderful breathability and softness. The precise stage of softness might be various for any a part of the foot, which aids bodily restoration by lowering pressure, whereas additionally enhancing efficiency.
ASICS plans to hold out operational assessments and monitor consumer satisfaction as a part of a trial run for a wider industrial launch. In 2025, the ASICS Personalization Studio shall be transferred to Japan for additional testing and, sooner or later, the corporate will think about making use of the expertise to different footwear merchandise moreover sockliners.
“We’re delighted to collaborate with Dassault Systèmes on the ASICS Personalization Studio. Our partnership leverages the superior expertise and experience of two industry-leading firms to supply optimum worth to every buyer, serving to them stay more healthy, happier lives with merchandise that reply to their particular person wants,” mentioned Mitsuyuki Tominaga, President and COO, Consultant Director of ASICS.
“We share ASICS’ dedication to improvements that enhance well being and well-being. Our partnership displays this by demonstrating a holistic method to manufacturing that prioritizes the buyer expertise,” mentioned Pascal Daloz, CEO, Dassault Systèmes. “It additionally exhibits how the digital world is catalyzing the twenty first century financial system. By their basis in science, our digital twins allow {industry} to not solely enhance the efficiency and the expertise of merchandise however to advance extra sustainable enterprise fashions.”
