A person has filed a lawsuit towards the Museum of Ice Cream—the millennial-pink, dessert-themed “experium” that guarantees to assist guests “reimagine the best way [they] expertise ice cream”—alleging that he fractured his ankle after leaping into the oft-Instagrammed sprinkle pool at its New York Metropolis location.
The plaintiff, Jeremy Schorr, was visiting the immersive attraction’s Manhattan location together with his daughter on 31 March 2023, when he allegedly suffered “extreme and everlasting private accidents”. The lawsuit, filed on 7 August and first reported by Artnet Information, claims that the museum “did not warn… guests that it’s unsafe to leap or plunge into the sprinkle pool, whereas actively encouraging them to take action by means of its promoting, advertising and marketing and promotional supplies”.
Since its opening in 2019, the Museum of Ice Cream’s 25,000 sq. ft house in Soho has attracted tons of of hundreds of holiday makers, delighting influencers and youngsters alike with its playground-adjacent points of interest, milkshake lounge and plastic sprinkle ball pit. Based in 2016 by the entrepreneur Maryellis Bunn—as soon as described because the “Millennial Walt Disney” by New York Journal—the reside leisure juggernaut and social media playscape operates underneath the mantra “something is feasible”. Whereas it’s not really a museum within the conventional sense and offers just one scoop of ice cream with every ticket (which vary from $39 to $50), the Museum of Ice Cream has develop into a fixture, sustaining areas in New York, Austin, Chicago, Miami, Singapore and, quickly, Boston.
Schorr’s lawsuit, by which he’s represented by the Staten Island-based private damage agency Perrone, takes umbrage with the alleged lack of sprinkles accessible within the pool, including the the pit wasn’t deep sufficient to face up to the leaps seemingly encourage by the the museum’s web site. The Museum of Ice Cream’s social media posts ask readers, “have you ever taken the plunge but?”, a harmful expectation for engagement, based on Schorr and his attorneys.
The case itemises different allegedly injurious incidents on the Museum of Ice Cream, together with a TikTok video from 12 August 2023 by which a younger girl jumped into the sprinkle pool and sprained her leg “fairly badly”. The institution compensated her with a free ticket and a present bag.
Schorr claims his sprinkle pit accidents have brought on him “psychological anguish and misery”, required surgical procedure and stored him out of labor. He’s looking for unspecified damages from the Museum of Ice Cream, emphasising that additional medical intervention could also be required sooner or later. His lawsuit claims that the corporate is “inserting its personal monetary curiosity over the security of most people”.
A spokesperson for the Museum of Ice Cream declined to touch upon the lawsuit.
This isn’t the primary time the Museum of Ice Cream has endured reputational freezerburn. A report by Forbes in 2020 detailed accusations of bullying, verbal harrassment and below-board accounting, claims that have been all virulently denied by Museum of Ice Cream’s administration. One former worker stated on the time: “It was this pink, Kombucha-on-tap, millennial shitshow nightmare.”
