Solana meme coin Gigachad (GIGA) is up 21.2% on the day after the mannequin behind the meme endorsed the challenge on his Instagram. Shortly after, well-known bodybuilder Mike ‘Titan’ O’Hearn additionally pushed the challenge.
Ernest Khalimov (often called Berlin 1969 on Instagram) is the mannequin behind the well-known gigachad meme. He’s one among many fashions photographed by Russian artist Krista Sudmalis for her “Smooth n Tears” challenge.
When Khalimov had his hyper-muscular determine and chiseled face photographed, the web went loopy, touting him because the ‘gigachad’—in reference to the web time period “chad,” which describes an alpha male determine.
Years later, a Solana meme coin based mostly on the time period was created. The token has been endorsed by meme mannequin Khalimov, UFC fighter Paulo Costa, and bodybuilder Mike O’Hearn. This was potential, the crew consider, because of the sports activities model, Giga Health, that the crew runs alongside the meme coin.
“We come to those athletes and influencers like ‘don’t fear concerning the coin, take a look at our model,’” group takeover member Phantom informed Decrypt on What’s the Meta? “It opens the door to lots of people.”
That is how the meme coin has enabled health celebrities to endorse and promote their challenge with out being instantly concerned with crypto.
On Tuesday, O’Hearn posted a meme referencing Gigachad. Then the meme mannequin himself, Khalimov, shared a put up on Instagram exhibiting him throwing a Giga Health t-shirt whereas sitting in mattress. The put up obtained over 91,000 likes in 20 hours. Then he reposted Giga Health on his Instagram story.
In flip GIGA climbed 21.2% over the previous 24 hours, peaking at a market cap of $213 million. However extra just lately it’s fallen to a $191,000 million market cap on the time of writing, in line with CoinGecko.
Shortly after launching the meme coin, a consultant from the positioning Know Your Meme reached out to the GIGA crew claiming that they’d spent years trying to contact the meme mannequin Khalimov and the photographer Sudmalis.
“What’s fascinating is that they responded to us six months after we reached out to them,” Phantom informed Decrypt. “Primarily, from what I am studying, they have been watching us, and so they’ve been seeing what we have been constructing. And so they view this as the very first, like real group constructed round Gigachad.”
Edited by Stacy Elliott.
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