Yearly, manufacturers put money into gorgeous, festive campaigns corresponding to over-the-top brick-and-mortar shows and interactive pop-up experiences to seize shopper’s consideration, spotlight seasonal collections and drive gross sales throughout the vacation season. With digital vacation pop-up experiences, manufacturers get the most effective of each worlds: digital extravagance and interesting interactivity in immersive pop-up experiences primed for the busy purchasing season. Plus, as an added bonus, a digital airplane to showcase vacation marketing campaign property.
Digital vacation pop-ups are short-term installations that supply a singular mix of engagement and immersive storytelling, providing vacation buyers a one-stop store to find, analysis and seamlessly buy presents. Similar to bodily vacation pop-ups, digital vacation pop-up experiences are interactive and memorable—excellent for constructing buzz round seasonal collections and model moments.
Pair bodily vacation pop-up activations with a digital counterpart to maximise the ROI and prolong its attain, or create a standalone digital vacation pop-up full of decor and options solely potential within the digital realm to interact buyers. See how main manufacturers in trend, magnificence, CPG and extra have labored with Obsess to create digital pop-up experiences for his or her vacation marketing campaign combine.
Coach Digital Vacation Reward Store
Open for the vacations, Coach unveiled an ultra-engaging, highly-gamified digital pop-up retailer set in a retro reward store for buyers on their direct-to-consumer e-commerce web site. The digital expertise showcased merchandise kind the model’s vacation assortment, and featured a number of partaking options corresponding to a mascot scavenger hunt sport and the power to buy with pals through reside video feeds. Combining know-how, innovation and creativity, Coach received a Webby Award in Retail and Purchasing within the Metaverse, Immersive and Digital Class for this digital vacation expertise.
E.l.f. Cosmetics Digital Vacation Workshop
The e.l.f.z labored their vacation magic with the Digital Workshop by e.l.f. Cosmetics, coating each digital nook with glitter and the “most OMG presents” of the season. The digital vacation pop-up store enabled guests to find must-have magnificence stocking stuffers and digital branded mini video games like an identical sport constructed right into a crimson sequin wall. The digital playscape was primed for purchasing throughout the busy gifting season, with every product obtainable for buy straight within the workshop. Spotlighting the Sleigh the Vacation Reward Finder, buyers may discover their excellent current with a three-question quiz.
Elizabeth Arden Vacation Expertise
Revlon magnificence model, Elizabeth Arden, routinely refreshes the merchandise and decor of their digital expertise, leveraging visible merchandising to focus on new merchandise. For the vacation season, they showcased their curated reward units, wrapped neatly in crimson and gold. Exterior, guests had been greeted with a flurry of snow. Inside, they had been met with festive decor, a personalised skincare quiz, new branded on-line video games corresponding to a two-level matching sport and their notorious AI-generated gallery-style exhibit to showcase the model’s historical past by AI-enhanced archival footage.
Rao’s Digital Vacation Saucery Pop-up
Legendary specialty meals model Rao’s immortalized their IRL pop-up expertise with a digital twin—later revealing a vacation model of the Digital Saucery as a part of their seasonal advertising and marketing marketing campaign. The Digital Vacation Saucery Pop-up store empowered customers to discover the model’s greatest in glass merchandise and get misplaced within the sauce, studying extra about their premium portfolio and distinction. Consumers had been immersed into Rao’s digital model world with seasonal decor, animated cheer and interactive options corresponding to their customized digital jigsaw puzzle sport and vacation giveaway problem.
Crocs Digital Vacation Pop-up Store
Including to their troupe of digital pop-ups, together with their progressive Jibbitz expertise, Crocs created a digital 3D vacation expertise—decking the halls with boughs of holly and seasonal Jibbitz. When getting into, customers may take a quiz for solutions on the right current, directing them to thematic rooms with the really helpful merchandise; from glitzy, disco balls to pink, fuzzy partitions, every room emphasised the persona of the famed shoe charms in it. To additional have interaction guests of the expertise, Crocs additionally included media property from their vacation marketing campaign and a customized branded sport to catch Jibbitz for an unique prize.
Laura Mercier World of Magnificence: Vacation Version
Stocking stuffers and reward units galore, the Laura Mercier World of Magnificence digital expertise received a surprising, festive makeover for the vacations. Sporting new animations and decor, the short-term look showcased the Orveon model’s seasonal assortment alongside partaking, fan-favorite options of the unique expertise. Guests may nonetheless play the scavenger hunt sport, take a customized coloration quiz and check out on customized product suggestions with AR know-how. As all the time, every product was obtainable for buy straight within the digital expertise—customers may even add full appears to be like from their coloration quiz outcomes and the Digital Attempt-On function.
Immersive vacation pop-up experiences are a robust device for manufacturers seeking to have interaction buyers in new and thrilling methods. Centered on personalization and engagement, these highly-visual experiences are remodeling vacation on-line purchasing. To study extra about the best way to stand out this vacation season with interactive digital vacation pop-up experiences, e-book a demo or e-mail contact@obsessvr.com.
