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Trump Media Group in talks to acquire crypto trading platform Bakkt – FT

November 18, 2024
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President-elect Donald Trump’s media group, Trump Media and Expertise Group (TMTG), is reportedly in superior discussions to accumulate Bakkt, the crypto buying and selling platform owned by Intercontinental Trade (ICE), the Monetary Instances reported on Nov. 18.

In response to the report, the deal would contain an all-share buy, which is TMTG’s transfer to diversify operations and enter the burgeoning crypto market.

The information brought on Bakkt’s share value to surge roughly 165% to $29 as of press time, based mostly on CryptoSlate knowledge.

TMTG is the mum or dad firm of Fact Social and has turn out to be one of the unstable and actively traded shares since Trump’s election victory. Regardless of producing simply $2.6 million in income this yr, TMTG instructions a $6 billion fairness valuation. 

Sources accustomed to the talks instructed the FT that Bakkt’s crypto custody enterprise is excluded from the proposed deal because it has struggled to realize traction and was anticipated to be wound down.  

By buying Bakkt, TMTG would acquire entry to a platform aimed toward institutional buyers, a market phase Bakkt targets with its deliberate buying and selling infrastructure. 

If finalized, the deal would additionally broaden Trump’s rising involvement within the crypto trade, complementing his lately promoted crypto enterprise, the stablecoin-focused credit score platform World Liberty Monetary.  

ICE and Bakkt declined to touch upon the matter, and TMTG didn’t instantly reply to requests for remark.  

Bakkt’s struggles

Bakkt, based by ICE in 2018, has confronted persistent challenges in attaining profitability.

Its crypto custody enterprise, which holds crypto akin to Bitcoin (BTC) and Ethereum (ETH) for purchasers, reported minimal revenues of $328,000 and working losses of $27,000 within the third quarter of 2023. 

Moreover, the corporate narrowly prevented delisting from the New York Inventory Trade earlier this yr by means of a 1-for-25 reverse inventory break up.  

Regardless of its struggles, Bakkt’s institutional focus and ties to ICE, the New York Inventory Trade proprietor, might provide strategic worth to TMTG. Bakkt’s first CEO, Kelly Loeffler, is an in depth Trump ally and co-chair of his inauguration committee.

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