Samsung has simply unveiled Undertaking Moohan, its extremely anticipated prolonged actuality (XR) headset, in-person for the primary time.
Showcased at Galaxy Unpacked 2025 and set to compete with the Meta Quest and Apple Imaginative and prescient Professional, this thrilling three way partnership between Samsung and Google brings highly effective AI integration to combined actuality, probably setting a brand new commonplace for XR gadgets.
The micro-OLED shows boast a formidable 3,000 DPI decision, considerably outperforming the Meta Quest 3’s 1,200 DPI, whereas the Qualcomm Snapdragon XR2+ Gen 2 chipset ensures easy efficiency throughout purposes.
Tech reviewer Marques Brownlee was fortunate sufficient to get hands-on with Moohan lately:
Video from Marques Brownlee
Innovation, AI, and Becoming Into your Digital Ecosystem
Samsung’s strategy to AI integration reveals bold plans for related residing.
As Govt VP Kim Ki-hwan explains:
For the reason that early levels of designing Android XR, we have now tried to plan methods to utilise AI in on a regular basis life. As an alternative of making an attempt to do all the things with one system, we needed to attach XR with smartphones and residential home equipment to allow them to extra effectively talk with the AI assistant.
However this imaginative and prescient extends past standalone XR performance.
Moohan is designed to be a hub for all the things in your digital life; connecting seamlessly with Samsung’s ecosystem of gadgets. The Android XR platform permits compatibility with typical Android apps alongside XR-specific purposes. Simply think about – a unified expertise throughout your total digital panorama!
Design Options
The {hardware} design displays Samsung’s ecosystem-first strategy. The headset encompasses a light-weight body with plush padding and progressive, magnetically detachable mild seals, and it’s engineered to work seamlessly together with your smartphone and sensible house gadgets, facilitating pure transitions between digital and bodily interactions.
Key design options embrace:
Light-weight body with premium construct high quality
Magnetic mild seals for customisable immersion
Plush padding for prolonged put on consolation
Automated IPD adjustment through eye monitoring
Sensible system integration constructed into the core design
It’s notably lighter than the Apple Imaginative and prescient Professional’s 600-gram weight too, whereas sustaining premium construct high quality and connectivity options.
Enterprise Options: The Ecosystem at Work
Moohan already has some key enterprise partnerships in place. Adobe’s inventive suite integration suggests sturdy potential for design and artistic work, whereas partnerships with corporations like MLB display its enterprise capabilities.
As Samsung actively expands its developer ecosystem, providing “software program improvement kits (SDK) [to] XR builders and periods to be taught in regards to the SDK in a number of cities,” we are able to count on to see extra enterprise purposes emerge.
The Android XR platform’s skill to run typical Android apps, alongside XR-specific purposes makes it significantly versatile for enterprise environments, though particular enterprise use instances are but to be detailed by Samsung.
Market Technique: The Three-Means Battle for XR
With an anticipated value level round $999, Moohan strategically positions itself between Meta’s Quest 3 ($499) and Apple’s Imaginative and prescient Professional ($3,499) and ought to be out there later this 12 months.
Every participant on this high-stakes sport of built-in XR brings distinct benefits: Meta’s huge content material library and gaming focus, Apple’s premium construct high quality, Samsung’s ecosystem integration backed by Google’s AI capabilities.
The way forward for XR doubtless received’t be decided by {hardware} specs alone, however by how these gadgets match into our every day lives.
As Kim Ki-hwan’s imaginative and prescient suggests, maybe the true winner received’t be the corporate that builds one of the best headset, however the one that almost all efficiently integrates XR into our current digital environments – and with Android XR’s open platform strategy, Moohan may simply have discovered that candy spot.
