Trump Media and Expertise Group (TMTG) launched Reality.Fi, a brand new monetary companies model.
The brand new model will give attention to crypto investments, ETFs, and individually managed accounts, with as much as $250 million custodied by Charles Schwab.
The announcement follows the launch of the $TRUMP memecoin on the Solana blockchain which, regardless of disclaimers, has reached a $5.4 billion market cap.
Did anybody have this on their bingo card for 2025? Donald Trump-owned Trump Media and Expertise Group (TMTG) introduced right this moment that it has launched a monetary companies and fintech technique, confirming the launch a brand new model referred to as Reality.Fi.
The Florida-based firm is launching the brand new model to diversify the corporate’s money reserves. TMTG will make investments as much as $250 million via Charles Schwab in cryptocurrencies and crypto-related securities, exchange-traded funds, and individually managed accounts, which shall be developed in partnership with Charles Schwab. The funding autos and monetary merchandise are anticipated to give attention to investments in American progress, manufacturing, and power corporations. Yorkville Advisors will function the corporate’s Registered Funding Adviser.
For these acquainted with TMTG social community, Reality Social, the title of the brand new fintech firm might sound acquainted. The corporate started as a social media platform to function a secure harbor free of charge speech, avoiding censorship of personal corporations. It additionally runs Reality+, a TV streaming platform specializing in family-friendly, stay TV channels and on-demand content material.
TMTG CEO and Chairman Devin Nunes referred to as Reality.Fi a pure enlargement of the Reality Social motion. “We started by making a free-speech social media platform, added an ultra-fast TV streaming service, and now we’re shifting into funding merchandise and decentralized finance,” defined Nunes.
The corporate anticipates that Reality.Fi services will roll out later this yr.
This transfer is especially noteworthy as TMTG is majority owned by U.S. President Donald Trump, who took workplace simply 9 days in the past. Since then, he has demonstrated a pro-crypto stance by signing the “Strengthening American Management in Digital Monetary Expertise” government order, a call that has contributed to a surge in cryptocurrency costs.
The announcement additionally comes after Donald Trump launched a Trump memecoin referred to as $TRUMP on the Solana blockchain a couple of days previous to his presidential inauguration. Even though, based on the coin’s web site, $TRUMP are usually not meant to be, or to be the topic of, an funding alternative, funding contract, or safety of any sort,” the coin at the moment has a market capitalization of $5.4 billion, making it the third Most worthy memecoin out there right this moment.
Photograph by Polina Zimmerman
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