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Personetics Unveils New AI Tools to Help Banks Boost Customer Engagement

February 7, 2025
in DeFi
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Personetics unveiled a lot of new options for its AI-powered flagship resolution, Personetics Have interaction, this week.

The brand new options will assist monetary establishments construct personalised digital experiences that encourage their prospects to raised handle their monetary lives.

Headquartered in New York, Personetics made its Finovate debut at FinovateEurope 2016 in London.

Personetics introduced a spread of recent options for its AI-powered flagship resolution, Personetics Have interaction, this week. The brand new options are designed to assist monetary establishments create personalised digital experiences for his or her prospects that empower and encourage them to raised handle their funds.

“Monetary establishments at this time want options that transcend primary personalization and static insights,” Personetics Chief Product Officer Ron Agam mentioned. “These new capabilities advance our mission of offering banks with a platform that dynamically responds to their prospects’ altering monetary wants, making them smarter about their cash and motivated to behave.”

The brand new options embody an Exercise Tracker that prospects can use to see their spending, earnings, and money stream for as much as 12 months. This interactive overview provides prospects enhanced visibility into their monetary standing, serving to them observe and handle their funds throughout a number of accounts from a single location. Personetics additionally launched a Monetary Recap function that gives prospects with an Instagram-like abstract of their spending over the previous seven days. The function not solely lists prime retailers and classes of spending but in addition provides customers a seven-day forecast of their projected money steadiness and actions. Monetary Recap helps contextualize spending for purchasers, making it simple to identify spending tendencies.

Personetics Have interaction may even now be outfitted with Financial institution and Person Categorization Management. This permits banks to handle transaction categorization mapping to enhance accuracy. Establishments can overview, recategorize, and rename classes — in addition to create their very own distinctive class designations. Clients even have the flexibility to recategorize transactions, rising personalization and offering helpful suggestions for his or her financial institution.

Personetics has additionally launched a brand new stage of interactive engagement between banks and prospects courtesy of Customized Person Journeys. This function allows banks to construct focused, dynamic flows that gather buyer preferences and adapt in real-time. These dynamic flows present personalised monetary steerage, in addition to product suggestions which can be based mostly on direct buyer enter. To boost engagement, the system makes use of customizable and interactive insights, questionnaires, and teasers..

“With these improvements, banks can transfer past static insights and actually monetize monetary wellness,” Personetics VP of Technique and Enterprise Growth Dorel Blitz famous on the corporate’s LinkedIn web page, “inspiring prospects to take motion whereas driving significant enterprise worth.”

Personetics made its Finovate debut at FinovateEurope 2016 in London. Based in 2011 and headquartered in New York, the corporate offers cash administration and private monetary administration (PFM) options for banks and different monetary establishments. Personetics’ expertise leverages AI and its financial-data-driven platform to assist FIs improve buyer engagement and enhance income. As we speak, Personetics serves greater than 135 million financial institution prospects world wide, and consists of six of the highest 12 banks in North America and Europe as prospects.

Photograph by Stas Knop


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