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How Ripple, Novogratz and MoonPay Helped Trump’s Solana Meme Coin Succeed

February 12, 2025
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MoonPay, a crypto funds firm, secured an important $160 million in mixed loans from Galaxy Digital and Ripple to maintain the surging demand and purchases of President Donald Trump’s official Solana meme coin, TRUMP, through the weekend of its launch. 

The trio’s collaboration, which was detailed by the MoonPay President Keith Grossman on the ”When Shift Occurs” podcast, required MoonPay CEO Ivan Soto-Wright to “signal away his life” and the corporate to “promise” it had no liens on its reserve funds. 

“The volumes had been simply gigantic,” Grossman stated, “The entire liquidity that we use to form of wire the crypto was locked in BlackRock accounts in a conventional finance form of method… and it is Saturday.”

The crypto funds it did have useful had been getting used up quickly due to the Trump meme coin staff’s path that customers might use cellular meme coin buying and selling app, Moonshot, for which MoonPay is the unique crypto funds supplier.

Moonshot simplifies the meme coin shopping for course of, permitting customers to enroll with an e mail deal with, and permitting them to fund their accounts with credit score or debit playing cards. The app eschews the complexities that crypto novices might face with buying and selling on-chain through decentralized exchanges, making it a great choice for newcomers.

Due to this fact, when new customers had been trying to purchase the TRUMP token on the app, they had been exchanging their funds for MoonPay’s crypto reserves, notably stablecoin USDC, which was then used to buy Trump’s meme coin on the Solana blockchain. 

If the corporate did not have the liquidity to proceed facilitating purchases of the token, then new customers—of which MoonPay says it onboarded 750,000 of through the week of the TRUMP launch—might not have been in a position to achieve entry to the token. That will have hindered the token’s fast development within the early days, and impacted different MoonPay customers as properly.

Grossman stated the app would’ve stated, “Sorry, doesn’t work,” had MoonPay run out of funds.

To keep away from the problem, Grossman stated that he and Soto-Wright labored with MoonPay CFO Mouna Siala to forecast the quantity of funds it could require, with the preliminary estimate of $50 million shortly doubling to $100 million after reevaluating the token’s development within the first 24 hours. 

With its reserves locked in conventional monetary methods, Grossman stated he texted Galaxy’s Mike Novogratz, and after a quick dialog, a mortgage was agreed upon and underway, forcing MoonPay’s groups to scramble on paperwork whereas verifying it had the funds to pay again a mortgage due to a connection by means of BlackRock.

However the $100 million wasn’t sufficient. As demand continued to surge for TRUMP the next day, Grossman stated that MoonPay turned to Ripple Labs CEO Brad Garlinghouse.

“We underestimated the demand of this Trump token,” the MoonPay staff informed Garlinghouse, per Grossman.

The Ripple chief agreed to assist if MoonPay might get Novogratz to conform to the association, given the earlier deal in place—and in the end, Grossman stated, the extra $60 million was despatched by Ripple to Galaxy, after which in the end transferred to MoonPay. 

As conventional monetary gamers got here on-line in Europe and america on the next Monday and Tuesday, MoonPay was in a position to reestablish entry to its funds, paying again its loans in full by Tuesday afternoon based on Grossman. 

The TRUMP token noticed greater than $20 billion in buying and selling quantity on common throughout its first 5 days after launch, based on knowledge from CoinGecko, rising shortly to a totally diluted valuation of greater than $73 billion in lower than 48 hours.

Within the days after its launch, Trump’s meme coin gained spot listings from notable centralized exchanges like Binance and Coinbase, additional aiding the flexibility for inexperienced customers to realize entry to the token.

A MoonPay consultant confirmed to Decrypt that Grossman’s telling of the state of affairs was correct, although representatives from Galaxy and Ripple didn’t instantly reply to Decrypt’s requests for remark.

TRUMP is now buying and selling at $15.37, down greater than 79% from its all time excessive.

Edited by Andrew Hayward

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Tags: CoinhelpedmemeMoonPayNovogratzRippleSolanasucceedTrumps
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