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TBS Partners with ElevenLabs to Globalize KASSO Using AI Dubbing

April 20, 2025
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Rebeca Moen
Apr 11, 2025 13:41

Tokyo Broadcasting System (TBS) collaborates with ElevenLabs to dub KASSO, a skateboarding collection, into a number of languages utilizing AI, increasing its world attain.





Tokyo Broadcasting System (TBS), a distinguished Japanese media firm, has taken a big step in the direction of increasing its world viewers by partnering with ElevenLabs. This collaboration goals to make use of AI expertise to dub the favored skateboarding collection, KASSO, into a number of languages, in response to ElevenLabs.

Increasing Japanese Skateboarding Tradition

KASSO, a vibrant collection that delves into Japan’s burgeoning skateboarding tradition, showcases high skate boarders, intense avenue classes, and competitions. The collection additionally integrates parts of music, vogue, and artwork, which resonate effectively with worldwide audiences. As skateboarding’s reputation surged globally, TBS recognized a chance to broaden the collection’ attain past Japanese borders.

AI-Powered Multilingual Dubbing

To facilitate this enlargement, TBS has employed ElevenLabs’ superior AI dubbing expertise to translate the primary season of KASSO into English, Spanish, and Portuguese. This strategic transfer not solely makes the collection extra accessible to non-Japanese talking audiences but in addition lays the groundwork for future seasons to be loved by a worldwide viewership.

Setting the Stage for International Enlargement

This initiative aligns with TBS’s broader technique to extend its digital presence and worldwide footprint. By leveraging cutting-edge AI expertise, TBS is poised to introduce its culturally wealthy content material to a various viewers, thereby enhancing cultural change and appreciation. The success of this endeavor may function a mannequin for different media firms seeking to globalize their content material by way of modern expertise options.

With the second season of KASSO on the horizon, TBS’s collaboration with ElevenLabs exemplifies how conventional media can harness AI to transcend language boundaries and cater to a worldwide viewers.

Picture supply: Shutterstock



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Tags: DubbingElevenLabsGlobalizeKASSOPartnersTBS
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