Gregory Pudovsky
Revealed: April 15, 2025 at 10:38 am Up to date: April 15, 2025 at 10:38 am
In Transient
MEXC noticed a surge in buying and selling exercise in Q1 2025 after launching its Zero-Payment Buying and selling Marketing campaign concentrating on choose futures pairs.
MEXC, a number one world cryptocurrency trade, has reported a notable enhance in buying and selling exercise following the launch of its Zero-Payment Buying and selling Marketing campaign within the first quarter of 2025. This system aimed to take away charges from specific futures buying and selling pairs whereas concurrently boosting consumer interplay and substantial progress all through important platform metrics.
Throughout the first three months of the yr, the platform witnessed a rise of 17.8% in month-to-month lively merchants and a 170.2% surge in buying and selling quantity, pushed by the introduction of widespread buying and selling pairs akin to SOL/USDT, HYPE/USDT, and S/USDT. These listings matched consumer preferences and total market tendencies, reinforcing MEXC’s place as a frontrunner in each trade efficiency and liquidity depth.
Prime Performing Pairs: SOL/USDT and ADA/USDT
The marketing campaign’s most lively buying and selling pairs included SOL/USDT along with DOGE/USDT, ADA/USDT, TRUMPOFFICIAL/USDT and SUI/USDT.
SOL/USDT achieved the best buying and selling quantity enhance of 185.62%, comprising 19% of whole futures buying and selling quantity and turning into the main pair of the quarter. ADA/USDT confirmed excellent progress by a 369.44% enhance in buying and selling quantity accompanied by a 393.05% enhance in every day common share, highlighting the effectiveness of zero charges in boosting curiosity for promising property.
Market Share Development: Dominance in Key Buying and selling Pairs
When it comes to market share progress, AIXBT/USDT led the rankings with a 331% enhance, adopted by DOGE/USDT (+283%) and SOL/USDT (+209%). Notably, DOGE/USDT and SOL/USDT achieved the best market share of their classes on CoinMarketCap, at 30.5% and 30.3%, respectively. ADA/USDT adopted with a 20.6% share, securing second place in its class, whereas HYPE/USDT posted a 165% enhance in market share.
AIXBT/USDT (+331%)
DOGE/USDT (+283%)
SOL/USDT (+209%)
ADA/USDT (+186%)
HYPE/USDT (+165%)
A Breakthrough in Marketing campaign Efficiency and Change Management
Throughout Q1 2025, the Zero Buying and selling Payment Marketing campaign established MEXC as a number one pressure behind market quantity and exercise for each well-known and up-and-coming tokens. MEXC achieved wider dealer participation and elevated liquidity by eliminating charges on widespread buying and selling pairs.
The marketing campaign’s success is attributed to specific timing, well-chosen buying and selling pairs, and a transparent, simplified payment construction — relatively than exterior incentives or large-scale advertising and marketing. These outcomes counsel that delicate changes to price buildings can have an outsized influence on consumer engagement and buying and selling dynamics.
MEXC continues to guage the outcomes of the initiative and discover additional alternatives to boost consumer expertise within the upcoming quarters.
About MEXC
Based in 2018, MEXC is dedicated to being “Your Best Solution to Crypto”. Serving over 36 million customers throughout 170+ international locations, MEXC is thought for its broad number of trending tokens, frequent airdrop alternatives, and low buying and selling charges. Our user-friendly platform is designed to help each new merchants and skilled buyers, providing safe and environment friendly entry to digital property. MEXC prioritizes simplicity and innovation, making crypto buying and selling extra accessible and rewarding.
For extra data, go to: MEXC Web site｜X｜Telegram｜Learn how to Signal Up on MEXC
For media inquiries, please contact MEXC PR Supervisor Lucia Hu: [email protected]
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About The Writer
Gregory, a digital nomad hailing from Poland, just isn’t solely a monetary analyst but additionally a precious contributor to varied on-line magazines. With a wealth of expertise within the monetary trade, his insights and experience have earned him recognition in quite a few publications. Utilising his spare time successfully, Gregory is at present devoted to writing a e-book about cryptocurrency and blockchain.
Extra articles
Gregory, a digital nomad hailing from Poland, just isn’t solely a monetary analyst but additionally a precious contributor to varied on-line magazines. With a wealth of expertise within the monetary trade, his insights and experience have earned him recognition in quite a few publications. Utilising his spare time successfully, Gregory is at present devoted to writing a e-book about cryptocurrency and blockchain.
