Alisa Davidson
Revealed: Might 01, 2025 at 5:40 am Up to date: Might 01, 2025 at 5:40 am
Edited and fact-checked:
Might 01, 2025 at 5:40 am
In Transient
Reown and Nansen have launched the “2025 State of Onchain UX” report, based mostly on Nansen’s evaluation of pockets exercise throughout dApps and blockchains, offering a clearer view of how customers work together with Web3 applied sciences on-chain.
Onchain consumer expertise platform and creator of the WalletConnect Community, Reown has partnered with the AI-powered blockchain analytics agency Nansen to launch the “2025 State of Onchain UX” report. This research attracts on Nansen’s evaluation of pockets exercise throughout varied decentralized purposes and blockchain networks, aiming to supply a clearer image of how customers interact with Web3 applied sciences on-chain.
The report additionally incorporates findings from a YouGov survey performed with over 1,000 lively cryptocurrency customers based mostly in the US and the UK. It gives insights into present consumer experiences with blockchain platforms and the evolving infrastructure that helps them. Whereas there may be proof of general progress in usability, the report signifies that the ecosystem remains to be grappling with challenges, together with technical fragmentation, inconsistent consumer flows, and operational friction—points that proceed to hinder widespread adoption regardless of a rising degree of sophistication.
“Because the ecosystem continues to mature, we’ve seen a surge in innovation alongside some notable challenges,” stated Jess Houlgrave, CEO of Reown, sharing insights on the Web3 ecosystem. “From fixing liquidity fragmentation throughout chains, consumer expertise challenges round fuel, to seamless pockets and app connectivity, to engaged on making certain that we are able to ship higher UX and higher safety, the previous 12 months has additionally been formed by regulatory shifts, altering market dynamics, and an inflow of institutional curiosity—from funds to RWA tokenization,” she added.
The findings from the report illustrate an ecosystem advancing quick in scale, however not essentially in ease of use. Because the variety of wallets in circulation grows, cell wallets proceed to dominate the house. Nevertheless, 62% of customers now function a couple of pockets, a development largely influenced by restricted interoperability and ongoing issues about safety. Whereas cell wallets stay the entry level for a lot of, extra skilled customers are more and more turning to {hardware} wallets and exchange-based choices akin to Binance, suggesting that customers are trying to find a stability between safety and comfort—but not discovering a single resolution that delivers each successfully.
On the identical time, consciousness of sensible pockets know-how stays restricted. A 58% of customers say they’re not sure how sensible wallets operate, which signifies each a consumer expertise hole and a broader academic problem for the trade.
The report additionally highlights that Bitcoin stays essentially the most generally held asset, with 64% of respondents proudly owning it, whereas stablecoin possession has practically doubled 12 months over 12 months to 37%. Curiously, solely 12% of customers pointed to funds as their most popular use case, regardless of a said curiosity in decentralized cost programs and social platforms. This disconnect between aspiration and precise utilization—largely skewed towards buying and selling—presents each obstacles and alternatives for builders and product designers.
Adoption of specialised blockchains like Solana, which has seen a 3,000% year-over-year enhance in price quantity, and Base, which has skilled a 464% rise, displays rising curiosity in area of interest networks. Though solely 10% of respondents say they often use Layer 2 options, the desire for interoperability over platform dominance is rising as a key behavioral shift.
Consumer sentiment round safety has improved, with 69% indicating they really feel protected utilizing cryptocurrencies. Nonetheless, many customers lack readability on superior ideas akin to sensible accounts, cross-chain performance, and different onchain instruments. Because the cryptocurrency sector continues to evolve by social wallets, non-fungible tokens (NFTs), and stablecoins, customers more and more establish funds, AI, and easier interfaces as important to wider adoption.
2025 Onchain UX Report Showcases Various Business Views On Blockchain Usability, Safety, And Cultural Adoption
“Nansen is proud to contribute our knowledge analytics experience to the “Reown Stories: The State of Onchain UX 2025.” Our evaluation uncovers how customers specialize their actions throughout completely different blockchains, with distinct patterns rising in buying and selling, DeFi utilization, and worth switch,” stated Alex Svanevik, Co-founder and CEO of Nansen, in a written assertion.
“This collaboration with Reown transforms advanced onchain behaviors into actionable insights, serving to your complete trade higher perceive and serve the wants of web3 customers as we collectively construct towards wider adoption,” he added.
The report presents a spread of views from key trade figures. Sam G. from TokenPocket gives insights into chain abstraction, whereas Charles Guillemet of Ledger addresses the position of Clear Signing in enhancing transparency and belief. Eowyn Chen from Belief Pockets shares her view on the evolving panorama of pockets consumer expertise, and Jeannie Lim from Paxos explores the rising adoption of stablecoins and their implications. Pedro Gomes of WalletConnect displays on decentralization ideas, and Aneri Amin from Coinbase Pockets emphasizes the significance of tradition in driving consumer engagement. Moreover, Jakub Rusiecki from 1kx gives ideas on the NFT ecosystem, and Aurelie Barthere from Nansen discusses how blockchain exercise is turning into more and more specialised.
These contributions level to a typical theme: though onchain consumer expertise is evolving in a extra tailor-made and culturally knowledgeable route, elementary challenges round safety, price effectivity, and interoperability proceed to hinder broader accessibility. For the trade to bridge the hole between the imaginative and prescient of decentralized programs and real-world usability, efforts should concentrate on constructing experiences which might be easier, safer, and higher built-in.
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About The Creator
Alisa, a devoted journalist on the MPost, focuses on cryptocurrency, zero-knowledge proofs, investments, and the expansive realm of Web3. With a eager eye for rising tendencies and applied sciences, she delivers complete protection to tell and have interaction readers within the ever-evolving panorama of digital finance.
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Alisa Davidson
Alisa, a devoted journalist on the MPost, focuses on cryptocurrency, zero-knowledge proofs, investments, and the expansive realm of Web3. With a eager eye for rising tendencies and applied sciences, she delivers complete protection to tell and have interaction readers within the ever-evolving panorama of digital finance.
Extra articles
