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Bad tokenomics kill good projects (here’s how to improve them)

May 24, 2025
in Crypto Exchanges
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The next is a visitor submit and opinion of Arthur Iinuma, Principal advisor and Founding father of Iinuma.io.

Whereas good tokenomics can’t save unsound initiatives, even essentially the most promising community launches can fail from poor token design.

Spectacular flameouts like Terra LUNA and Celsius expose the risks of economic sleight-of-hand—algorithmic stablecoins and yield schemes masquerading as innovation. However there are lots of extra in any other case high-potential initiatives committing financial suicide by simply avoidable errors. 

Blue-chip initiatives with real technical benefit and bonafide use circumstances, like Aptos, have watched billions in market cap evaporate in a single day attributable to mismanaged token unlocks and poor communication. It’s essential for crypto founders to extend their emphasis on token design so nice initiatives can construct financial foundations as robust as their technical ones.

Deadly Flaws in Token Design

The most important tokenomics errors I see in in any other case strong initiatives are:

Massive Valuation Gaps

Whereas it’s customary for initiatives to supply early traders decrease priced tokens in comparison with later rounds, founders must be cautious in permitting large pricing spreads between these early rounds and public patrons.  This can be simpler mentioned than finished as shrewd traders demand decrease costs in opposition to the specter of withholding funding.

Nevertheless, an investor with a low entry value compared to a later spherical primarily ensures their upside even at costs decrease than the associated fee foundation of a public purchaser.  Which means a loss for patrons in later rounds should lead to positive factors for the earliest token holders – creating an unfair imbalance within the challenge’s token financial system. 

Poor Vesting Schedule

Far too many initiatives flip their public patrons into exit liquidity for early traders and insiders. Nothing destroys group sooner than watching early insiders dump tokens whereas public patrons maintain withering luggage.

The timing of unlocks are vital.  Whereas an extended vesting and lockup schedule appears good for worth appreciation, they virtually all the time assure predictable promote stress as traders who’ve been compelled to carry for too lengthy scramble to unload. Quick unlocks could present fast value discovery and develop the token holder base, however in addition they enable whales to dump, creating “purple candles” and evaporating public confidence. 

Overselling by Founders

Generally the prospect of turning lately minted digital tokens into actual worth is just too tempting for the founders that created them.  I’ve watched initiatives go from nice concepts to publicly traded at over a billion USD in valuation, minting multi-millionaire founders within the course of.  Even essentially the most disciplined of them are tempted to promote their holdings and commerce their challenge tokens for money.

Take for example Mantra, which all of a sudden misplaced 92% of its worth in simply 90 minutes.  Regardless of statements by the CEO on the contrary, blockchain analysts had been fast to level out substantial insider actions of not less than USD 227 million onto exchanges, suggesting an insider dump.

Excessive Itemizing Valuation

Founders are sometimes enticed to checklist at bigger valuations as they make for larger headlines, raised optics and construct hype.  Founders are usually not totally at fault, as even Binance has been identified to push out unusually excessive itemizing valuations, with initiatives like Hamster Kombat (HMSTR) itemizing at over USD 700 million in market cap, and Notcoin itemizing at a staggering USD 1 billion at launch.

However overvalued challenge listings create numerous “air” beneath them, and when everyone seems to be within the cash, it’s virtually a assured race to the underside and token holders are fast to money out to get extra favorable pricing than the particular person subsequent to them.  A excessive beginning valuation additionally means the prospect of public patrons incomes a a number of on their funding is slimmer, scaling down secondary market demand.  When you’ve numerous holders promoting and no person to purchase, the result’s an eventual demise spiral.  

Whereas initiatives like Hamster Kombat set business engagement data, and listed on the highest exchanges on the planet, its overvalue at itemizing resulted in a 87% value decline to its recorded all-time-low.

What Really Works in Tokenomics

BTC and ETH maintain the highest market cap positions for good cause. Past being early, they’ve demonstrated a number of core rules that separate sustainable token fashions from hole hypothesis automobiles.

Real Shortage

Bitcoin’s 21 million mounted provide cap isn’t highly effective simply because it’s scarce—it’s highly effective as a result of the market believes with absolute certainty that this restrict gained’t change.

Deep Product Integration

The basic query each challenge ought to reply truthfully: May your product operate with out a token? If sure, you’re possible forcing tokenization the place it doesn’t belong.

Initiatives like Filecoin embody this precept effectively—their token is crucial to the community’s storage market operate, making it practically unimaginable to separate the product from its token. Against this, initiatives that bolt on tokens as afterthoughts usually see their tokens wither in worth over time.

Promoting Restrictions

Initiatives ought to construction valuations throughout every sale spherical with lowered unfold and design a lockup schedule that stops lower-priced patrons from “dumping” their tokens on individuals in later rounds.  Making a layered vesting schedule that restricts early gross sales for patrons with a low entry level whereas permitting for later-round individuals to de-risk first gives an affordable stability of upside for early patrons and value safety for later patrons.

Use of Audited Declare Contracts

Effectively-structured token economics goes past what’s written in a doc.  Initiatives ought to take a step additional and guarantee their tokens are custodied by a third-party audited, irrevocable sensible contract guaranteeing transparency and compliance by all events.

Reasonable Valuation & Provide Administration

Decrease preliminary valuations would possibly really feel like leaving cash on the desk, however they create room for significant appreciation. Initiatives launching at already-inflated valuations go away little upside for brand new individuals, killing momentum and group development.

A low complete provide permits for higher value management and market responsiveness. It imbues tokens with extra significance, making manipulation harder and value actions extra significant.

Energetic Token Administration

Good tokenomics isn’t set-and-forget—it requires ongoing stewardship. Listed below are some greatest practices:

Strategic provide administration: Improve circulating provide solely throughout rising markets. This prevents dumping extra tokens into already weak markets.Buyback applications: Implement token repurchases when promote stress is excessive to stabilize the worth and sign challenge dedication to a excessive token valuation. Managed liquidation: Require massive traders to make use of market makers when promoting important positions to forestall massive value impacts from sudden dumps.

Constructing To Final

Probably the most profitable initiatives strategy tokenomics as an extension of product design moderately than solely an train of economic engineering.

Considerate tokenomics are a sign to the market of a considerate product and workforce. Your token is finally your greatest advertising and marketing instrument—it rewards loyalty and financially aligns customers. 

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