Global Brands Leverage AI and 3D Content for Enhanced Marketing Strategies

Within the quickly evolving digital advertising panorama, world manufacturers are more and more using superior applied sciences to boost client engagement. Based on a report by NVIDIA, corporations like Coca-Cola, Moët Hennessy, Nestlé, and Unilever are on the forefront of this transformation, leveraging AI and 3D content material era to streamline advertising workflows.

AI and 3D Content material Revolutionizing Advertising

These trade leaders are adopting NVIDIA’s Omniverse platform, an revolutionary answer that integrates Common Scene Description (OpenUSD) to facilitate the creation, administration, and supply of promoting content material. This strategy addresses the normal challenges of content material creation, equivalent to excessive prices and fragmented workflows, by enabling quicker and more cost effective processes.

As an example, Moët Hennessy has managed to scale over three million content material variations worldwide, doubling the pace of content material supply. Equally, Nestlé has reported a 70% discount in time and prices related to promoting by way of using digital twins. Unilever has additionally seen vital enhancements, with content material imagery being produced twice as quick and at half the price of conventional strategies.

Accelerating Content material Manufacturing

The Omniverse platform is supplied with AI-driven instruments that considerably speed up content material era. SKAI Intelligence, for instance, launched an AI-generated content material manufacturing pipeline that automates content material creation, reaching as much as 95% quicker manufacturing speeds in comparison with conventional strategies. This innovation is especially helpful for retail-focused advertising methods.

Furthermore, corporations like Katana Studio have used Omniverse to boost automotive advertising for manufacturers like Nissan, lowering asset creation timelines and prices. In the meantime, INDG’s Grip platform empowers manufacturers like Moët Hennessy and Coca-Cola to supply high-quality, brand-consistent content material throughout numerous markets.

Actual-Time 3D Rendering and Model Consistency

Unilever, in collaboration with Collective World, is using real-time 3D rendering and digital twins to expedite content material manufacturing, slicing timelines from months to days and making certain constant model experiences throughout totally different markets. The usage of NVIDIA’s RTX GPUs and AI Enterprise software program platform helps preserve model consistency by integrating visible generative AI fashions.

Moreover, the Grip platform acts as a digital artwork director, implementing model pointers throughout all belongings whereas dynamically adjusting numerous components like composition and lighting. Such developments facilitate the fast meeting, adaptation, and deployment of campaign-ready content material, addressing the inefficiencies of guide localization processes.

For extra detailed insights, the unique article is out there on NVIDIA’s weblog.

Picture supply: Shutterstock