Kanye West Launches Token on Solana in Frenzied Debut

Hip-hop artist Kanye West has made his first direct transfer into crypto with YZY, a Solana-based token promoted late Wednesday evening on his verified X account.

“A brand new economic system, constructed on chain,” West’s account posted on the social media platform. A video of West confirming “the official Yeezy token” drop was launched an hour later.

West has spoken about Bitcoin earlier than and as soon as sued to close down the unauthorized “Coinye” token. YZY is the primary coin he has formally launched underneath his personal identify and model. Earlier in March, West pivoted to crypto and teased the opportunity of dropping a meme coin.



Volatility for Yeezus

His announcement triggered a shopping for surge that shortly pushed the coin’s market capitalization to greater than $3 billion lower than an hour after it went stay, earlier than drastically dropping to lower than $1 billion, in response to on-chain knowledge from Birdeye.

The token was shortly listed on platforms together with CoinMarketCap and Bitget, with Poloniex saying help shortly after. 

Buying and selling volumes on Solana decentralized exchanges spiked, cementing YZY as one of many largest and most seen celebrity-linked cash to debut but, eclipsing that of different launches comparable to TRUMP, MOTHER, and LIBRA.

Whereas YZY is clocking a 375% rise over the past 24 hours, the token is down greater than 34% up to now hour to $0.99, knowledge exhibits.

“The fast rise of $YZY to a roughly $3 billion market cap adopted by a crash inside hours exhibits how fragile celebrity-driven tokens may be,” Dan Dadybayo, analysis and technique lead at Unstoppable Pockets, advised Decrypt.

Framed as a part of a broader “YZY Cash” ecosystem, its web site describes the token as a part of “a brand new monetary system, constructed on crypto rails,” with YZY positioned because the native cryptocurrency of a broader ecosystem.

The token’s launch purportedly has an anti-sniping mechanism, deploying 25 contract addresses with one chosen as official, with the goal of “placing energy again into the palms of actual merchants,” its web site FAQ part reads.

The web site additionally describes YZY as greater than a meme coin and goes on to explain Ye Pay, a proposed cost processor aimed toward decreasing service provider charges, and the YZY Card, pitched as a world spending software for YZY and USDC.

The undertaking claims the token would help loyalty applications, retail use, and peer-to-peer transfers, however no timeline or technical particulars had been supplied.

Whereas the location disclosed the Solana contract handle and liquidity pool, questions stay about governance, compliance, and whether or not these options can be delivered.West’s representatives underneath the Yeezy model didn’t instantly return Decrypt’s request for feedback on these facets.

Bubblemaps knowledge exhibits a single pockets controls about 70% of the token’s whole one-billion provide, with public allocations reported at simply 20% and the rest vested underneath Yeezy Investments LLC, spurring issues over centralization dangers.

“Whereas these wallets are unfold throughout completely different addresses, they’re virtually definitely insider-affiliated, giving Kanye West and his staff efficient management of the token’s provide,” Dadybayo stated.

Regardless of the preliminary surge in market capitalization, Dadybayo warned that the liquidity pool is skinny, which might imply “even reasonable sells can set off cascading worth drops.”

“In comparison with earlier superstar tokens like $JENNER, $MOTHER or $DADDY, $YZY is riskier as a consequence of its much more excessive centralization,” he added. “These earlier tasks noticed 50–60% insider management and nonetheless resulted in retail losses; right here, the imbalance is bigger.”