In short
A livestreaming duo made $49,000 on Thursday after fitness center influencer Bradley Martyn slapped one of many creators for making an attempt to steal his hat.
It was being livestreamed on Pump.enjoyable beneath the pair’s token, which pumped in worth by greater than 2,000% in response.
The Solana meme coin mission is led by two unnamed males who say they will be making an attempt to carry out viral stunts day-after-day for the subsequent two weeks.
A Pump.enjoyable livestreaming duo made $49,000 in crypto token creator charges whereas one member obtained slapped by health influencer Bradley Martyn after making an attempt to steal his hat—one thing he notoriously hates.
The pair’s Solana token pumped over 2,000%, and so they later thanked the fitness center bro for slapping them.
Bagwork is a Pump.enjoyable meme coin launched by a pair of unnamed kids, who livestream goofy stunts to attempt to pump the value. On Wednesday, one of many devs ran onto the sector throughout a Los Angeles Dodgers baseball recreation, and hours after the Martyn incident, the opposite dev shaved their head on-stream. They are saying they will be streaming day-after-day for the subsequent two weeks, making an attempt to create viral moments day-after-day.
On Thursday, the duo headed over to Martyn’s ZOO Tradition fitness center, the place they may see he was livestreaming from—they even interacted with Martyn earlier than the altercation, pitching their meme coin to him.
One of many meme coin devs requested the fitness center influencer for an image, however when he tried to nab Martyn’s hat, he was slapped throughout the face because the health creator exclaimed, “You assume that shit’s humorous? Get the fuck out of right here.”
Meme coin degens clearly thought it was humorous, because the Bagwork token pumped 2,026% from a $131,150 market cap to $2.78 million in simply seven hours. It has since dropped to about $2.4 million, in response to DEX Screener.
Livestreamers on Pump.enjoyable are paid a proportion of each commerce positioned on their token, through what the platform calls creator rewards. On Thursday, the day of the viral clip, Bagwork generated $49,330 in creator rewards, in response to Pump.enjoyable. All advised, they’ve revamped $78,000 in charges.
As “creator capital markets” advocates hailed the stunt as a raging success, others pushed again. One X commenter stated, “This might simply be a foul factor. We do not want extra harassment, we want extra high quality content material.”
Martyn has a historical past of individuals stealing his hat. Final 12 months, Twitch streamer StableRonaldo stole the fitness center bro’s hat and obtained an analogous therapy—a swift slap to the face.
“That’s what occurs, fucker,” Martyn stated, because the streamer held his face.
Hours after getting slapped, the Pump.enjoyable streamers recorded an apology video… whereas thanking Martyn for pumping their luggage.
“Thanks a lot for slapping me, bro. You made numerous our guys cash, bro,” the slapped creator stated, now with a buzzcut.
“No dangerous blood, bro. We simply needed to do it, bro. It was a part of the narrative. We needed to do it,” added the opposite dev, who was holding the telephone throughout the incident.
Later, one of many devs was stopped by native cops from leaping into the water off what seems to be the Santa Monica Pier. A number of individuals have died from leaping off the Los Angeles pier.
Pump.enjoyable’s historical past of livestreamed stunts
Pump.enjoyable’s livestreaming tradition isn’t any stranger to harmful stunts.
Earlier than livestreaming was a local characteristic on the platform, a Miami dev known as Mikol doused himself in isopropyl alcohol and had fireworks shot at him. He immediately went up in flames, dropping to the ground as his buddies struggled to place the hearth out. Mikol was then rushed to the hospital with third-degree burns throughout a massive portion of his physique.
Mikol’s token DARE pumped over 4,000% from a $43,000 market cap to $1.91 million, in response to DEX Screener, however he was receiving therapy within the hospital and was unable to promote his stash. This stunt additionally passed off earlier than creator charges have been added to the platform. The dev claims to have made no cash from the token, other than the $3,000 donated to him to assist pay for hospital payments.
He later stop the mission and has since relaunched a new streamer coin—albeit with out the loopy stunts.
That very same month, Pump.enjoyable added livestreaming as a local characteristic. For some time, the characteristic was extraordinarily buggy, which stunted the streamer neighborhood. However by the tip of 2024, Pump.enjoyable noticed a spike in controversial livestreams.
Animal cruelty, self-harm, drug binges, mindless firing of weapons, and a faked suicide took over the platform in November, which resulted in Pump.enjoyable chopping the characteristic. It progressively reintroduced the performance at first of 2025, because the platform up to date its phrases of use and strengthened its moderation workforce.
Thankfully, since then, Pump.enjoyable livestreaming has gone largely with out controversy. The scene has been professionalized, with the meme coin launchpad funding the frat-bro content material collective Basedd Home—which is appearing because the gold normal for the platform.
Gone are the times of self-immolation; now, creators are trying to set world data, getting married, and—nicely, one man did stream his little one’s start.
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