Alisa Davidson
Revealed: September 19, 2025 at 5:02 am Up to date: September 19, 2025 at 5:02 am
Edited and fact-checked:
September 19, 2025 at 5:02 am
In Temporary
Titan Content material has launched 2GATHR, a blockchain-powered fan engagement app, alongside the debut of its new Ok-pop group AtHeart.
US-based KPop firm Titan Content material, based by Nikki Semin Han, has revealed plans to introduce 2GATHR, a fan interplay utility constructed on TITAN, a personalized Avalanche Layer 1 developed with AvaCloud. The platform is anticipated to grow to be out there shortly on each Google Play and the Apple App Retailer, providing followers alternatives to interact with artists by means of each day actions, interactive content material, and group options, positioning them on the middle of the KPop expertise.
“We’re launching greater than a bunch—we’re sparking a motion,” mentioned Nikki Semin Han, Chairman of Titan Content material, in a written assertion. “2GATHR, constructed on our personal blockchain referred to as TITAN, breaks new floor by delivering one thing extraordinary for followers. AtHeart represents our daring, progressive spirit,” he added.
The introduction of 2GATHR aligns with the debut of AtHeart, a seven-member act—Michi, Katelyn, Seohyeon, Aurora, Bome, Arin, and Nahyun—shaped by means of worldwide auditions and developed in collaboration with Republic Data’ IMPERIAL Music. Beneath the path of Han, beforehand CEO of SM Leisure, AtHeart marks the primary group created by Titan Content material as a part of its initiative to advance Ok-pop by means of new approaches in manufacturing, fan interplay, and expertise improvement.
An vital side of 2GATHR is the combination of Avalanche blockchain, which permits followers to acquire unique digital belongings, together with limited-edition NFTs linked to AtHeart’s music, visuals, and performances. This strategy ensures authenticity and verifiable possession, enhancing the interactive fan journey. Though blockchain expertise helps the system, the appliance is designed to stay simple and accessible for all customers.
Titan Content material Harnesses Blockchain To Modernize Voting Programs And Redefine Fan Engagement In Ok-pop
The group backing the rollout of Avalanche Layer 1 blockchains expressed approval of Titan’s technique centered on prioritizing fan engagement:
“We’d like functions that on a regular basis customers will use, and people functions will come from particular experiences that convey them worth,” mentioned John Nahas, Chief Enterprise Officer of Ava Labs, in a written assertion. “Avalanche permits any enterprise to leverage our customizable blockchain expertise to maximise its use case,” he added.
His remarks spotlight the emphasis positioned on delivering distinctive, fan-centered experiences by means of 2GATHR. Past creating new avenues for fan engagement, Titan Content material has additionally adopted blockchain expertise to modernize and streamline processes corresponding to artist compensation and voting techniques. AtHeart made its official debut on August thirteenth, 2025, with the discharge of its first EP Plot Twist, marking the emergence of a brand new Ok-pop act that shortly gained worldwide recognition and have become one of the vital talked-about debuts of the 12 months.
Working out of Los Angeles, Titan Content material combines Korean cultural foundations with a worldwide outlook, guided by Han, whose profession contains shaping teams like H.O.T., Ladies’ Era, and EXO. AtHeart’s improvement might be adopted throughout social platforms as 2GATHR continues to advance the Ok-pop panorama into 2025.
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About The Writer
Alisa, a devoted journalist on the MPost, makes a speciality of cryptocurrency, zero-knowledge proofs, investments, and the expansive realm of Web3. With a eager eye for rising tendencies and applied sciences, she delivers complete protection to tell and have interaction readers within the ever-evolving panorama of digital finance.
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Alisa, a devoted journalist on the MPost, makes a speciality of cryptocurrency, zero-knowledge proofs, investments, and the expansive realm of Web3. With a eager eye for rising tendencies and applied sciences, she delivers complete protection to tell and have interaction readers within the ever-evolving panorama of digital finance.
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