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Thaddaeus Ropac is betting on Milan—will it pay off? – The Art Newspaper

September 25, 2025
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Thaddaeus Ropac is feeling fortunate. On 20 September the Austrian seller opened his new gallery in Milan, simply two weeks after the Italian authorities applied a diminished 5% VAT on the sale and import of artwork—the bottom charge within the EU.

One other “nice reward”, he says, got here because of the UK authorities’s abolishment of the non-dom standing, that means UK residents with everlasting houses elsewhere should now pay tax on international revenue. The transfer has precipitated an inflow of millionaires from London to Milan attracted by beneficiant tax-break schemes for expats.

“Generally I simply get fortunate,” Ropac tells The Artwork Newspaper in one of many chicly adorned places of work above his new Milan gallery, which occupies the primary flooring of the historic Palazzo Belgioioso. “Once I advised among the Italian sellers I do know in London I used to be opening this gallery they stated, ‘You’re loopy. We’re leaving Italy.’ However I simply had a intestine feeling about Milan.”

Thaddaeus Ropac (proper) has appointed Elena Bonanno di Linguaglossa to direct the Milan gallery

© Ludovico Arcero / Thaddaeus Ropac

Ropac’s earlier intestine emotions have confirmed shrewd bets. When he opened a gallery in Seoul in 2021, colleagues checked out him “unusually”, he says. “They thought I ought to open in Hong Kong.” Now, the Korean metropolis is residence to Frieze in addition to mega sellers together with Tempo and White Dice. It was the identical together with his Pantin area, which he opened on the outskirts of Paris metropolis centre in 2012. Immediately, Pantin has gone from banlieue to hip space as a part of the rebranding of Higher Paris.

So, is he anticipating the identical ripple impact in Milan? “I’m requested so much about how a lot potential I see right here, however I can’t reply this,” Ropac says, noting how he started taking a look at Milan three years in the past, lengthy earlier than the adjustments in tax guidelines each within the UK and Italy. “We got here right here as a result of we really feel it’s an incredible place. Our artists are impressed, and folks do nice exhibits.” Although the seller has a tightknit neighborhood of world collectors who comply with his programme wherever he units up, he’s additionally eager to develop a neighborhood viewers and marketplace for his artists’ work. “Italy has a fantastic construction of collectors—greater than we predict—and largely concentrated within the north,” he says.

Huge identify collectors together with the style designer Miuccia Prada, the pharmaceutical entrepreneur Luigi Rovati and Pirelli boss Marco Tronchetti Provera have all opened museums in Milan—although there’s a large pool of collectors who function below the radar within the area. Ropac estimates there are round 20 working at a excessive degree in Milan and Turin alone, a lot of them within the trend and associated industries. The seller describes Milanese collectors as “a bit older, and really refined”. Over the previous few years, some have begun to gather his top-level modern artists: Georg Baselitz (who Ropac is displaying with Lucio Fontana in Milan), Anselm Kiefer and Adrian Ghenie, amongst them. “Arte Povera added a number of sophistication to the artwork gathering neighborhood in Milan,” Ropac notes. Minimal artwork has additionally been a favorite amongst locals, most notably the late Giuseppe Panza di Biumo, who was the largest Minimal artwork collector in Europe.

Cowboy (2024) by George Baselitz within the courtyard of Thaddaeus Ropac’s Milan gallery

© Thaddaeus Ropac

In accordance with the Milanese collector Laura Colnaghi Calissoni, the president and chief govt of the textile group Carvico, a lot of her friends nonetheless purchase older artwork, with solely a handful specializing in Trendy and modern work. “That is probably a results of the restricted market we’ve had in Italy for therefore lengthy,” she says. “With the 5% tax it’s opening issues up, so that’s prone to profit different areas of the market.”

Colnaghi and her late husband first began gathering round 40 years in the past, with a give attention to artwork from the Sixties, primarily Italian, but in addition American and British Pop artwork. She lists Richard Hamilton, Peter Blake, Allen Jones, Peter Phillips, Antony Donaldson, Gerard Lange and Derek Boshier amongst her assortment, in addition to Warhol, Jim Dine and Ed Ruscha. On the centre are the Italian artists Fontana, Alberto Burri and Piero Manzoni.

The collector is now creating her modern artwork holdings, which incorporates names corresponding to Elmgreen & Dragset, Paola Pivi, Yan Pei-Ming and Mike Lee. “It’s the expression of what’s occurring in our society. I believe it is all the time essential to have an eye fixed on what’s new,” Colnaghi says.

One other enhance might but come for the Italian artwork market. Because it stands, export guidelines are strict in Italy, with works over 70 years outdated needing authorisation from the ministry of tradition to go away the nation. “Along with curators and administrators of essential museums, we try to develop a method to vary this,” Colnaghi says. “When our artwork goes overseas, it is all the time excellent publicity for our nation and for our artists. It’s higher than preserving it hidden in non-public collections with no visibility, and even worse, preserving it in warehouses.”

The London-based collector and cultural adviser Sigrid Kirk notes how there are a number of “contact factors” between London and Milan together with the style trade and the design sector. “And now, after all, you could have this artwork hall,” she provides.

Kirk says the Italian adjustments in artwork VAT guidelines are solely going so as to add to the non-dom drift. “I do know so many associates who’re going to Milan. Some are going to Rome, however Milan is a hub the place you’ve acquired younger artists, however you’ve nonetheless acquired these essential hyperlinks to Turin and Bologna and these different actually essential artwork and manufacturing centres.” Kirk additionally factors on the market are a number of members’ golf equipment opening in Milan. “I believe there may be an echo of how London works in Milan,” she says. “It’s an thrilling time for all of us.”



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