With extra banking choices out there than ever earlier than, successful clients and their deposits has turn into more and more tough. Differentiation shouldn’t be solely tougher to realize, it’s additionally extra important for banks and credit score unions looking for development. But for a lot of establishments, discovering a very distinct worth proposition can really feel elusive.
That is the place Wysh’s embedded life insurance coverage product is available in. I spoke with Wysh CEO and Founder Alex Matjanec at FinovateFall final month about how his firm helps banks differentiate their choices by including life insurance coverage safety. The distinctive advantages assist corporations construct loyalty, retention, and deeper buyer relationships whereas additionally serving to develop deposits.
“The principle downside that we’re fixing is that in America, there’s an enormous underinsured hole the place many People don’t have sufficient insurance coverage. And the best way they get it’s truly going away, in order that they’re on the lookout for new avenues to take action. On the opposite facet, banks want to differentiate themselves by capturing new deposits to beat digital establishments… and we predict layering in safety is the best way to take action and we make it very simple to do this.”
Alex Matjanec is a serial entrepreneur with deep roots in fintech and digital product management. Earlier than founding Wysh, he co-founded MyBankTracker.com, which has been known as “the Expedia of banks,” and was concerned in different startup ventures targeted on monetary instruments and cellular apps. Underneath his management, Wysh has scaled from a small staff to over 50 workers, increasing into dozens of US states, and forging partnerships with banks and fintechs to embed safety into deposit accounts.
Wysh was based in 2021 to assist banks improve deposits whereas including worth and enhancing buyer retention. The corporate’s flagship resolution, Life Profit, permits banks, credit score unions, and fintechs to embed micro life insurance coverage straight into deposit accounts with out requiring underwriting, opt-in steps, or additional paperwork.
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