YouTube Star MrBeast Files Trademark for Crypto Exchange and Payments Service

Social media character James Stephen Donaldson, higher often called MrBeast, filed a trademark for MrBeast Monetary, which he intends to make use of for a downloadable app that may present cryptocurrency alternate and cost processing providers.

The applying additionally covers funding banking providers, insurance coverage, monetary wellness schooling, microfinance lending providers, and the “monetary alternate of cryptocurrency through decentralized exchanges (DEXs).”

If Donaldson does intend for the MrBeast Monetary mark to be hooked up to a crypto alternate or funds platform, he’ll must register as a Cash Companies Enterprise with FinCEN, get state-level cash transmitted licenses, and get approval from the Securities and Trade Fee or Commodities and Futures Buying and selling Fee relying on how the platform would function.

As of this writing, he doesn’t seem to have filed for any of these. MrBeast Holding didn’t instantly reply to a request for remark from Decrypt.



MrBeast is the most-subscribed particular person creator on YouTube with 446 million subscribers as of Friday. He’s identified for his high-budget stunts, like recreating the Squid Recreation in actual life with a $456,000 prize, gifting away a personal island, or difficult different YouTube creators to compete for a personal jet.

MrBeast can also be no stranger to crypto. He’s been concerned within the area since not less than 2021, investing in startups and making flashy NFT purchases, amassing not less than eight CryptoPunks on the peak. Since then, eagle-eyed crypto sleuths have tracked his publicly identified wallets and watched for indicators and notable actions.

His newest trademark software, which was filed on Monday by Donaldson’s Beast Holdings mum or dad firm, hasn’t but been assigned to an examiner.

If it’s authorised, it’ll be a part of a portfolio of 52 totally different emblems owned by his firm. They embody MrBeast Gaming, MrBeast Burger, MrBeast Philanthropy, and MrBeast Bar. A couple of, however not all of them, have was actual services or products.

MrBeast Burger began as a ghost kitchen supply service that makes use of native restaurant companions to meet orders below the model’s title. It’s now acquired a bodily location within the American Dream Mall in New Jersey.

The MrBeast Bar trademark was initially used to launch Feastables. The snack firm caught some flak after Donaldson requested followers to scrub up in-store chocolate bar shows and supplied to enter them right into a $5,000 raffle in the event that they despatched him proof of getting achieved it.

The Finger on the App model was used to launch a cellular recreation that challenged gamers to maintain a finger on their telephone display. The final individual with a finger nonetheless on the display gained $25,000.

A few of his others, like Beast Mode, MrBeast Mode, and Beast Video games, haven’t but come to fruition. However it’s additionally widespread follow for firms to file defensive emblems to cease others from laundering a services or products utilizing the title.

There have been a handful of different crypto emblems filed just lately, together with one from Ripple Labs for the mark “Ripple Custody.” The corporate really launched its “bank-grade custody resolution” in 2024, then registered the trademark in February.

Wall Avenue titan JP Morgan drew questions from the business when it registered “JPMD” as a trademark, reserving its use for “buying and selling, alternate, switch and cost providers for digital property.” There was hypothesis, however by no means affirmation, that it could be meant for a stablecoin.