WhatsApp, the messaging platform owned by Meta, is introducing modifications to its Enterprise API that can stop builders from utilizing it to run general-purpose synthetic intelligence (AI) chatbots.
This new coverage will come into impact on January 15, 2026.
The up to date guidelines embrace a brand new part geared toward builders who construct AI-based instruments, corresponding to these utilizing massive language fashions or generative AI.
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WhatsApp will now not permit these instruments to be supplied by means of its platform if their principal function is performing as a chatbot. Meta stated the choice about what qualifies as such a device will probably be made at its personal discretion.
This resolution will doubtless influence a number of AI-based firms which have constructed chat assistants for WhatsApp, together with OpenAI, Perplexity, Luzia, and Poke. These instruments usually present general-use chatbot providers to customers by means of the app.
Meta has clarified that this transformation won’t have an effect on companies that use AI in a restricted approach to assist their prospects.
In line with Meta, the API was created to assist companies join with prospects for assist and updates, to not function a platform for distributing AI bots.
Nevertheless, the corporate lately observed some builders utilizing it in methods it had not deliberate for, which led to greater message volumes and elevated stress on its methods.
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