In August 2024, NGRAVE—a Belgian firm main in blockchain safety, designing and manufacturing superior {hardware} and software program options—built-in Changelly’s alternate API into its cellular app. Right this moment, lower than a yr after launch, the swap function drives constant income progress and helps NGRAVE’s long-term product imaginative and prescient.
This case examine first appeared in Coinpedia’s protection of NGRAVE’s swap progress and was subsequently featured on Binance Sq., the place the collaboration was highlighted as a standout instance of API-driven efficiency.
Key Outcomes at a Look
Completed Transactions: +400% in 3 months after launch
Complete Swap Quantity: $47 million since August 2024
Income Impression: 30% of NGRAVE’s whole firm income
Person Exercise: +30% enhance
Bounce Price: −15%
From Product Function to Income Driver: 30% of Complete Firm Income
What started as a value-added function shortly turned a enterprise income supply. Right this moment, 30% of NGRAVE’s whole firm income comes immediately from swap transactions powered by the combination with Changelly.
This exhibits that even in a hardware-centric enterprise, embedded providers can drive sustainable progress. With no custodial danger and no off-platform publicity, Changelly’s API-powered swap movement suits seamlessly into NGRAVE’s mission.
Accomplished Transactions: +400% Development in 3 Months
Within the first quarter after launch, the variety of accomplished swaps per 30 days grew by 400%. This sharp rise indicators that customers shortly embraced the in-app swap expertise, significantly when it was paired with the high-level safety they anticipate from NGRAVE.
For a person base constructed on warning and long-term holding, such speedy behavioral change underscores a requirement for trusted, in-wallet utility.
Driving Engagement: +30% Person Exercise, −15% Bounce Price
Since integrating Changelly, NGRAVE has seen a 30% enhance in total person exercise. Extra customers are usually not solely opening the app, however staying, partaking with options, and finishing significant actions.
The bounce price dropped by 15%, suggesting that customers who as soon as opened the app with out finishing transactions are actually discovering what they want quicker, and staying to behave on it. It’s a transparent signal that embedded swap performance has improved the general person expertise, significantly in a security-focused atmosphere the place belief is vital.
“Changelly has persistently delivered dependable, well timed assist for our customers. At NGRAVE, our mission is to supply a safe, seamless expertise, and Changelly’s swap providers have been serving to us fulfill that promise.”
—NGRAVE Consultant
Swap Quantity Hits $47M—Powered Completely by Changelly
Each swap made via NGRAVE since August 2024 has been powered by Changelly’s API. This single integration has dealt with 100% of NGRAVE’s in-wallet swaps, accounting for over $47 million in transaction quantity.
High property swapped embrace BTC, ETH, XRP, and SOL, a mixture that displays the preferences of NGRAVE’s investor-grade person base. These are long-term, high-security customers who anticipate reliability and worth.
“A dependable API lets companies scale with out rebuilding the wheel. It’s the quickest solution to increase options and develop further income whereas staying true to core merchandise”
—Zifa Mae, Head of Product at Changelly
Constructing Collectively: Co-Advertising and marketing in Motion
The partnership didn’t cease at integration. Each groups actively promoted the launch via coordinated campaigns.
NGRAVE reached out to its customers with direct emails, social media updates, and a Cointelegraph media marketing campaign. A limited-time 0% payment promo gave early adopters a robust cause to strive the brand new swap function.
In the meantime, Changelly spotlighted the partnership on its weblog with over 1.5 million month-to-month readers, in its e-newsletter, and throughout pockets listings. An X (Twitter) giveaway and unique {hardware} low cost added additional incentive, and introduced each communities collectively.
This co-marketing synergy helped enhance person consciousness and drive swap adoption proper from launch.
Last Ideas: A Safe Integration That Delivers
The NGRAVE and Changelly collaboration exhibits that safety and progress can go hand in hand.
By embedding a trusted API that aligns with its mission, NGRAVE delivered greater than new performance—it reshaped how customers work together with their pockets. It additionally created a secure income stream, improved engagement, and positioned itself for continued enlargement.
This case highlights the long-term worth of selecting the best infrastructure associate. When the tech is dependable, the assist responsive, and the expertise seamless, customers reply—not simply with belief, however with motion.
8 key areas to evaluate your WEB3 advertising and marketing!
Get the must-have guidelines now!
Disclaimer: Please word that the contents of this text are usually not monetary or investing recommendation. The knowledge supplied on this article is the creator’s opinion solely and shouldn’t be thought-about as providing buying and selling or investing suggestions. We don’t make any warranties concerning the completeness, reliability and accuracy of this data. The cryptocurrency market suffers from excessive volatility and occasional arbitrary actions. Any investor, dealer, or common crypto customers ought to analysis a number of viewpoints and be aware of all native laws earlier than committing to an funding.
