Yi He, who helped set up Binance
$11.67B
, has taken on the position of co-CEO as of December 3.
This adjustment locations her alongside Richard Teng, which reinforces the corporate’s management as Binance focuses on rising its world presence and constructing its Web3 ecosystem.
Earlier than accepting this place, Yi He was instrumental because the chief advertising and marketing officer. Her promotion to co-CEO follows recognition of her contributions and affect inside the group.
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Her expertise dates again to Binance’s launch interval, throughout which she labored intently on model growth and person relationships. Yi He is management has been credited with shaping lots of the agency’s methods which have attracted a world person base.
Richard Teng turned CEO after Changpeng Zhao stepped down in late 2023. Zhao resigned following authorized actions associated to breaches of US anti–cash laundering rules.
Whereas Zhao has since obtained a pardon, choices concerning any return to energetic administration are nonetheless pending.
Within the new construction, Yi He’s anticipated to proceed guiding product path and group efforts, complementing Teng’s deal with regulated markets and compliance issues.
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