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Bitmain just slashed mining rig prices, proving the market’s oldest “Bitcoin rule” is officially dead

January 8, 2026
in Crypto Mining
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Bitmain reduce costs on Bitcoin mining rigs on Dec. 23 after miner income per unit of hashrate fell in November.

The reductions, which prolong to current-generation hydro and immersion merchandise, are touchdown in a cycle by which Bitcoin’s worth energy has not translated into the form of mining-margin enlargement that beforehand drove {hardware} shortage and speedy markups.

Market Cap $1.82T

24h Quantity $41.53B

All-Time Excessive $126,173.18

In keeping with TheMinerMag, a container bundle for the S19 XP+ Hydro (about 19 J/TH) is available in close to $4/TH, with delivery slated to start in January 2026.

The identical report cites inner tariffs exhibiting quotes as little as $3/TH for some S19 Hydro variants and round $7–$8/TH for newer S21 immersion or hydro fashions earlier than coupons.

Bitmain has paired a few of these affords with internet hosting packages, with energy charges cited round 5.5–7.0¢/kWh plus a few 0.3¢ administration charge throughout a number of geographies.

Bitcoin miner metricsMetricRecent datapointBitmain promo worth (bundle foundation)~$4/TH for S19 XP+ Hydro container bundle (Dec. 23 promo), ship from Jan. 2026Quoted vary in inner listsAs low as ~$3/TH (some S19 Hydro), ~$7–$8/TH (some S21 hydro/immersion), earlier than couponsHosting fee vary in bundled affords~5.5–7.0¢/kWh + ~0.3¢ administration feeHashprice (Nov. 2025 common)$39.82/PH/dayHashprice (Nov. 22, 2025)$35.06/PH/day (new low)Community issue (Nov. 2025 month-to-month common)~153.33T (+2.7% m/m)

Compressed hashprice is rewriting miner economics and ASIC demand

The value motion displays a fundamental constraint: miner demand clears on payback math when hashprice stays compressed.

Luxor’s November 2025 lookback places USD hashprice at a median of $39.82/PH/day, with a print of $35.06 on Nov. 22.

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Dec 21, 2025 · Andjela Radmilac

In the identical month-to-month evaluation, Luxor stated transaction charges have been a small share of rewards through the interval, limiting aid for operators as community issue averaged about 153.33T.

That mixture adjustments purchaser habits in ways in which blunt “BTC up equals ASICs up.”

Hashprice is successfully income per unit of hashrate, and Luxor frames it as each day revenue per PH earlier than prices.

At $40/PH/day, gross income works out to about $0.040/TH/day as a result of one PH equals 1,000 TH.

A 200 TH/s rig would gross about $8 per day at that stage.

If the machine runs round 19 J/TH, energy draw is roughly 3.8 kW (19 J/TH occasions 200 TH/s), or about 91.2 kWh per day.

At $0.06/kWh, a midpoint throughout the internet hosting worth band cited by TheMinerMag, power value is about $5.47 per day.

That leaves about $2.53 per day earlier than facility charges, repairs, downtime, pool charges, and curtailment.

At a {hardware} value of $4/TH, a 200 TH machine prices about $800, placing a easy payback close to 316 days on that margin.

When purchasers are underwriting near a yr of payback earlier than routine working frictions, the clearing worth for rigs turns into tied to IRR thresholds slightly than shortage narratives.

That framing additionally helps clarify why reductions can prolong to newer merchandise with out instantly triggering the next repricing.

There’s additionally a supply-side shift underway

Earlier cycles noticed lengthy lead occasions and fragmented distribution amplify shortages, which let unique gear producers and resellers reprice stock rapidly throughout demand spikes.

This cycle resembles a extra industrial market, the place producers handle turnover amid competitors from the secondary market and from a number of product tiers.

BC Game

TheMinerMag characterised the breadth of Bitmain’s cuts as a response to weak economics and tighter competitors, slightly than a single promotional window.

The hole from the prior mania stays seen in historic comparisons of $/TH pricing.

In keeping with Digital Mining Options, {hardware} within the 25–38 J/TH vary traded round $105/TH in November 2021, versus round $12/TH by March 2024, at the same time as Bitcoin printed an all-time excessive throughout that interval.

The comparability just isn’t an ideal apples-to-apples match throughout generations and kind components, but it surely captures the directional change in “hashrate buying energy” that miners face when community hashrate and issue re-rate sooner than charge revenue.

Bitmain’s packaging of internet hosting with machines additionally factors to the place shortage has migrated.

Bundling shifts the gross sales pitch from a single capex determination to an end-to-end working proposition: energy procurement, deployment, and operations.

In a market the place environment friendly megawatts are onerous to safe at predictable pricing, energy entry might be the binding constraint.

That makes internet hosting partnerships and containerized deployments a lever to transform price-sensitive consumers.

Capital allocation exterior pure Bitcoin mining is one other issue shaping marginal demand for ASIC enlargement.

Public-market narratives have more and more rewarded miners for positioning knowledge facilities towards AI and high-performance compute slightly than maximizing hashrate at any value.

A number of miners have pursued or evaluated AI-related knowledge heart methods to diversify income.

Investor consideration round massive AI knowledge heart transactions has additionally buoyed some miner equities, reinforcing incentives to direct incremental capex to infrastructure that may serve a number of income streams.

70% of top Bitcoin miners are already using AI income to survive bear market
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Nov 8, 2025 · Liam ‘Akiba’ Wright

Ahead pricing has bolstered warning on near-term mining economics

Luxor’s November evaluation famous USD-denominated ahead hashprice for December 2025 by way of April 2026 fell by about 16–18% from Nov. 3 to Dec. 1, whereas BTC-denominated forwards moved larger.

That divergence issues for operators that pay bills in {dollars}.

Bitcoin hashprice forward curve (Source: Luxor)
Bitcoin hashprice ahead curve (Supply: Luxor)

Even with improved BTC phrases, the day-to-day funds constraint is USD money movement, and the ahead curve has mirrored continued stress.

Whether or not ASIC pricing regains its prior-cycle beta now relies upon much less on Bitcoin’s tape and extra on a sustained change in charge contribution and internet hashprice after issue response.

Within the absence of a sturdy charge regime that lifts income per TH for months slightly than days, consumers have motive to deal with $/TH as a payback instrument.

That may push OEMs towards decrease entry prices, shorter supply danger, and bundled working assist.

Bitmain’s January 2026 delivery window for its discounted bundles is ready to check how a lot of the market will decide to enlargement at sub-$10/TH pricing underneath a $35–$50/PH/day hashprice band.

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