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Steak ’n Shake Adds $10M Bitcoin to Treasury as BTC Payments Ignite a Sales Flywheel

January 22, 2026
in Crypto Updates
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Key Takeaways:

Steak ’n Shake elevated its company Bitcoin holdings by $10 million after eight months of BTC funds.All Bitcoin income flows right into a Strategic Bitcoin Reserve, immediately linking gross sales development to BTC accumulation.The transfer highlights Bitcoin’s twin function as a fee community and treasury asset for real-world companies.

Steak ’n Shake is not experimenting with Bitcoin. The burger chain is now actively scaling its crypto technique, tying buyer funds, treasury administration, and working efficiency into one system constructed round BTC.

Bitcoin Strikes from the Checkout to the Steadiness Sheet

Steak ’n Shake confirmed it has added $10 million in Bitcoin to its company treasury, growing publicity in notional phrases. The announcement got here precisely eight months after the corporate started accepting Bitcoin funds throughout its areas.

The technique is straightforward however deliberate. Each Bitcoin transaction made by prospects goes immediately into what the corporate calls its Strategic Bitcoin Reserve (SBR). As a substitute of changing BTC into fiat, Steak ’n Shake holds it, treating Bitcoin as a long-term asset slightly than a short-term fee rail.

Administration says this construction has reshaped how the enterprise performs. Identical retailer gross sales have elevated at an alarming fee as a result of introduction of Bitcoin fee and have served to stabilize the income amidst a interval of declining demand and growing bills in lots of restaurant chains.

The corporate characterizes the result as a self-feeding circle: the upper the variety of prospects making funds with Bitcoin, the upper the gross sales, the bigger the BTC reserves, and the bigger reserves contribute to bettering the corporate with out having to extend menu costs.

Learn Extra: Volkswagen Singapore Lets Clients Pay for Automobiles With BTC, ETH, USDT and USDC

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Lightning Community Cuts Prices and Speeds Up Funds

Steak ’n Shake processes Bitcoin funds utilizing the Lightning Community, Bitcoin’s second-layer resolution designed for quick, low-cost transactions. Lightning permits funds to settle in seconds, avoiding the delays and excessive charges frequent with conventional card networks.

For eating places, fee charges matter. Bank card processors typically cost between 2% and three% per transaction. Lightning funds can scale back these prices considerably, bettering margins on each sale.

That financial savings turns into much more significant at scale. Every single day, 1000’s of transactions are made and even a slight improve of the charges is transformed to important money circulate benefits in the long run. Steak N Shake made an excellent transfer by channeling a few of that financial savings into Bitcoin assortment slightly than giving it to middlemen.

Along with the fees, Bitcoin grew to become usable on the level of sale via the help of Lightning. BTC funds might be made in actual time, with out the shopper having to attend till a block is confirmed on the blockchain, so BTCs can be utilized on fast-food shops.

burger-coin

Learn Extra: Polygon Bets $250M on Regulated Stablecoin Funds with CoinMe & Sequence Acquisitions



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Tags: 10MAddsBitcoinBTCFlywheelIgnitePaymentssalesShakeSteaktreasury
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