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$7 Trillion Player Is Moving Into Bitcoin, Can This Trigger A Surge To $200,000?

January 25, 2026
in Crypto Updates
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Trusted Editorial content material, reviewed by main trade consultants and seasoned editors. Advert Disclosure

Swiss banking large UBS, with property beneath administration (AuM) of as much as $7 trillion, is ready to launch Bitcoin buying and selling for a few of its purchasers. This comes amid predictions that regulatory readability and broader adoption might ship the BTC worth to as excessive as $200,000. 

UBS To Provide Bitcoin Buying and selling To Some Wealth Shoppers

Bloomberg reported that UBS is planning to launch crypto buying and selling for a few of its wealth purchasers, beginning with its non-public financial institution purchasers in Switzerland. The financial institution will reportedly start by providing these purchasers the chance to spend money on Bitcoin and Ethereum. On the identical time, the crypto providing might additional develop to purchasers within the Pacific-Asia area and the U.S.

The banking large is at the moment in discussions with potential companions, and there’s no clear timeline for when it might launch Bitcoin and Ethereum buying and selling for purchasers. This transfer is alleged to be partly because of elevated demand from wealth purchasers for crypto publicity. UBS additionally faces elevated competitors as different Wall Road giants are working to supply crypto buying and selling. 

Morgan Stanley, in partnership with Zerohash, introduced plans to launch crypto buying and selling within the first half of this 12 months, beginning with Bitcoin, Ethereum, and Solana. The banking large could quickly additionally have the ability to provide its crypto merchandise, because it has filed with the SEC to launch spot BTC, ETH, and SOL ETFs. 

Moreover, JPMorgan, one other of UBS’ opponents, is contemplating providing crypto buying and selling to institutional purchasers, though this plan continues to be within the early levels. The financial institution already accepts Bitcoin and Ethereum as collateral from its purchasers. Final 12 months, it additionally filed to supply BTC structured notes that may monitor the efficiency of the BlackRock Bitcoin ETF.

Can Financial institution’s Entry Set off A BTC Rally To $200,000  

Kevin O’Leary predicted that Bitcoin might rally to between $150,000 and $200,000 this 12 months, pushed by the passage of the CLARITY Act. His prediction got here simply as White Home Crypto Czar David Sacks stated banks would totally enter crypto as soon as the invoice passes. As such, there’s a chance that BTC might attain this $200,000 psychological stage in anticipation of the quantity of recent capital that might circulation into BTC from these banks as soon as the invoice passes. 

BitMine’s Chairman, Tom Lee, additionally predicted throughout a CNBC interview that Bitcoin might attain between $200,000 and $250,000 this 12 months, partly because of rising institutional adoption by Wall Road giants. In the meantime, Binance founder Changpeng “CZ” Zhao stated {that a} BTC rally to $200,000 is the “most evident factor on the earth” to him.

On the time of writing, the Bitcoin worth is buying and selling at round $89,600, up within the final 24 hours, in keeping with information from CoinMarketCap.

Bitcoin
BTC buying and selling at $89,661 on the 1D chart | Supply: BTCUSDT on Tradingview.com

Featured picture from Pixabay, chart from Tradingview.com

Editorial Course of for bitcoinist is centered on delivering completely researched, correct, and unbiased content material. We uphold strict sourcing requirements, and every web page undergoes diligent evaluate by our crew of high know-how consultants and seasoned editors. This course of ensures the integrity, relevance, and worth of our content material for our readers.



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