MoonPay Inks 8-Figure Title Sponsorship Deal for Upcoming X Games League

X Video games will share a title with crypto funds supplier MoonPay as a part of an eight-figure deal, because the long-running motion sports activities spectacle transitions towards a brand new team-based format, a MoonPay spokesperson advised Decrypt.

The MoonPay X Video games League, which is set to draft 150 athletes to “regionally repped” golf equipment at a Los Angeles-based occasion in March, is now the product of a three-year advertising and marketing deal, the businesses mentioned in a press launch. The brand new identify was unveiled in Aspen, Colorado throughout X Video games’ closing standalone occasion.

The X Video games signaled that it was adopting a league-based format greater than a 12 months and a half in the past, earlier than appointing Jeremy Bloom as CEO. The previous Olympic freestyle skier and NFL participant mentioned in a press release that the team-up facilities on “salaries, advantages, and actual stakes.”

For athletes looking for their footing in skateboarding, BMX, snowboarding and freeskiing, X Video games’ shift comes with the promise of perks like paid journey bills and a medical health insurance stipend, per Powder. It marks a departure from the high-stakes competitions rooted in prize cash which have traditionally made athletes reliant on particular person sponsorships.

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“Underneath the brand new construction, hopefully the athletes will begin to develop into extra supported,” MoonPay President Keith Grossman advised Decrypt, including that the partnership will present distribution for decentralized finance tasks.

The press launch notes that MoonPay’s exclusivity in branding throughout areas like finance and banking additionally extends to its community of companions. It references “new group possession alternatives” which are meant to spice up take-home pay for athletes. 

X Video games has beforehand mentioned that its golf equipment shall be privately owned, however MoonPay’s involvement tethers the initiative to crypto.

The format attracts inspiration from Components 1, with athletes competing for group factors throughout varied disciplines. The league will present athletes with a base wage of $30,000, in response to a LinkedIn put up, which attracts parallels between the initiative and the NBA for its draft programs and esports for its concentrate on group technique.

In some methods, MoonPay’s association is harking back to the UFC and Crypto.com. In 2021, the crypto trade clinched a 10-year, $175 million sponsorship placing its model on the middle of the Octagon. After which there have been Tremendous Bowl advertisements from a number of crypto corporations in 2022 that stoked remorse amongst some featured in them, together with comic Larry David after his FTX advert.

Extra not too long ago, the UFC has been amongst a number of sports activities entities to go unique with prediction market platforms like Polymarket and Kalshi. The NHL turned the primary main sports activities league to strike a licensing settlement with the companies in October. NFT assortment Pudgy Penguins was additionally concerned with the latest NHL Winter Basic.

Because the X Video games prepares to retire a decades-old format laden with nostalgia, Grossman mentioned MoonPay is attempting to affix itself to a model the place there’s appreciable overlap when it comes to viewers and possession. And the corporate seems keen to increase its attain to names throughout the trade that could be comparatively unknown to viewers.

“We have now 35 million customers that finally align with the identical demographic because the X Video games,” he mentioned. “We have now so many areas that we are able to finally carry our companions into.”