AI options supplier for monetary advisors Soar has raised $80 million in Collection B funding. The spherical was led by Perception Companions.
The funding will assist Soar scale its know-how, which automates a variety of duties for monetary advisors, from an AI assistant to a complete intelligence and AI orchestration layer for contemporary monetary advisory companies.
Based in 2023 and headquartered in Salt Lake Metropolis, Utah, Soar made its Finovate debut at FinovateFall 2025 in New York. Parker Ence is Founder and CEO.
In a spherical led by Perception Companions, AI options supplier for monetary advisors Soar has secured $80 million in Collection B funding. The spherical additionally included participation from new buyers F-Prime, Allianz Life Ventures (the enterprise capital arm of Allianz Life Insurance coverage Firm of North America), TIAA Ventures, and Peterson Companions. Additionally concerned within the spherical have been current buyers Battery Ventures, Sorenson Capital, Pelion Enterprise Companions, and Citi Ventures, in addition to angel buyers Hans Tung, Ryan Anderson, and Aaron Skonnard.
“In lower than two years since launch, we’ve grown from zero to greater than 27,000 advisors—making Soar the fastest-growing wealthtech software program software in trade historical past,” the corporate famous in an announcement. “We are actually including greater than 2,000 new advisors every month throughout RIAs, unbiased broker-dealers, and international monetary establishments.”
This week’s funding takes Soar’s whole capital raised to $105 million, following the corporate’s $20 million Collection A spherical led by Battery Ventures in 2025. The corporate will use the funds to energy its subsequent section of progress, particularly increasing the platform from an AI assembly assistant for monetary advisors to a complete intelligence and AI orchestration layer tailor-made for contemporary monetary advisory companies.
Soar exists on the nexus of a structural shift within the wealth administration trade as advisory companies discover integrating AI into the best way their advisors put together, have interaction, doc, analyze, and scale. Beginning with utilizing AI to cut back the quantity of guide work that advisors do, Soar is evolving right into a platform that integrates clever, agentic workflows and enterprise controls to comprehensively help fashionable monetary advisory companies. With a concentrate on decreasing operational friction, deep workflow integration, and configurable compliance, Soar’s new funding will allow the corporate to assist advisors proactively determine dangers, uncover new progress alternatives, and advise on subsequent finest actions primarily based on evaluation of consumer conversations and funding flows.
“An enterprise RIA not too long ago shared that Soar ranked primary amongst greater than 40 AI pilots they ran final 12 months by way of delivering actual advisor impression and measurable ROI for the agency,” Soar CEO and Co-Founder Parker Ence mentioned. “They noticed not solely Soar’s regular one to 2 hours saved per advisor per day, but in addition a significant improve of their general natural progress fee.” Ence added that the funding will assist the corporate “make investments aggressively in product analysis and improvement” because the agency accelerates its imaginative and prescient “for an AI-native working system.”
Headquartered in Salt Lake Metropolis, Utah, Soar made its Finovate debut at FinovateFall 2025. On the convention, the corporate confirmed how its AI-powered assembly assistant for monetary advisors automates assembly prep, note-taking, follow-up, and different consumer administration duties. Reportedly saving advisors as much as 20 hours per week, Soar’s know-how places assembly administration on AI autopilot and offers AI-powered actionable progress insights, whereas exceeding enterprise scalability and compliance necessities.
Photograph by Kirill Lazarev
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