Former Coinbase Germany CEO Joins LUKSO, Aims to Break Big Tech’s Grip on Creator Autonomy

Jan-Oliver Promote, the previous Managing Director of Coinbase, Germany, made the case for LUKSO, a layer 1 blockchain designed to revitalise the artistic economic system, in an interview on 15 Could 2025, “Centralised platforms are closed methods. They management who sees what, how creators earn, and what options are allowed,” he mentioned.

LUKSO, a decentralised platform, gives a substitute for creators relying on centralised platforms like Google, Meta, and Spotify that may change guidelines as they see match, impacting creator attain and earnings.

The corporate just lately appointed Promote as its new CEO and guarantees to shift the ability dynamic of the present centralised system by means of its LUKSO Requirements Proposals (LSP) good contract system that enables creators to be absolutely answerable for their id and content material.

The platform facilitates a common id for creators and AI that’s censorship-proof, absolutely on-chain, and publicly accessible, enabling a creator’s content material to be accessible and interactable by everybody, together with apps and even protocols.

Massive strikes at LUKSO.⁰The former CEO of Coinbase Germany, @JanOSell, simply joined @Universal_Every as COO to assist convey Web3 to the mainstream.With Common Profiles, creator-owned content material, and AI-powered identities—LUKSO isn’t simply one other blockchain.⁰It’s the muse for… pic.twitter.com/2l68ihvCZC

— ninjafromqueens.base.eth (@Ninjafromqueens) Could 15, 2025

Points akin to shadow banning a profile or content material, prevalent on centralised methods, don’t exist, all due to the platform’s LSP good contracts, as as soon as printed, the content material is part of a shared permissionless house.

Because of this, creators can experiment with their content material with out fearing being deplatformed.

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LUKSO Common Profiles—Method Ahead for AI Transparency and Web3 Adoption

Whereas there are a lot of benefits to Web3 platforms (transparency, possession, person company, and many others.), up to now, they’ve largely been unpopular within the creator neighborhood due to usability components akin to unfamiliar instruments, complicated interfaces, and safety considerations.

Promote defined, “What holds web3 again will not be the instruments and dApps, however the foundations, the pure non-public key account system, and the dearth of a correct standardised good contract-based account system.”

As per Promote, LUKSO’s common profiles deal with these issues by integrating good, recoverable, and user-friendly blockchain identities into the blockchain by means of its LSP good contracts.

Moreover, as AI continues to evolve, common profiles change into more and more important. With rising considerations round authorship, attribution, and accountability, AI brokers can set up a verifiable on-chain presence by means of LUKSO’s common profiles, guaranteeing transparency and belief.

Additionally, as a result of common profiles are modular and programmable, builders and creators can handle the AI’s profile by means of LUKSO’s LSP6 key supervisor commonplace, enabling a safe and collaborative governance of AI brokers.

Just like a human creator, due to its common profile, an AI agent can develop its personal repute, acquire a following, and evolve socially.

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Decentralized Methods Can Match Centralized Comfort with Correct Requirements

“Decentralised methods typically face hurdles in scalability, velocity, and person expertise,” defined Promote, resulting in a reliance on centralised methods.

Nevertheless, with the proper requirements and by leveraging common profiles, Web3 can supply good, recoverable, and extensible accounts, in flip delivering a greater person expertise when in comparison with Web2.

A key benefit of Web3 is its composability. In contrast to the siloed strategy of the Internet 2 platforms, LUKSO’s ecosystem permits customers to immediately embed protocols into their profiles.

A mini app can subsequently serve a number of functions. As an example, an artist’s profile can change into a ticket retailer, or a challenge’s profile can change into its launchpad. The chances are infinite since this degree of modularity doesn’t exist on Web2.

With correct requirements in place, decentralised Web3 platforms have the potential to surpass centralised comfort by means of better flexibility, possession, and artistic potential.

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