Solana-based software ZE23 is ready to introduce an alternate mannequin to conventional social media platforms by compensating customers for the time they spend partaking with content material. At present in its presale part, the app promotes a decentralised construction the place customers and creators can earn by participation.
The platform proposes a reward-based system that seeks to handle long-standing criticisms of main platforms akin to YouTube, Instagram, and TikTok — significantly round information management and monetisation. These centralised platforms generate substantial earnings from consumer exercise, however provide restricted monetary returns to the customers themselves.
Its builders argue that the platform gives a measurable option to quantify consideration and engagement.
Key Insights
ZE23 is a Solana-based social platform the place customers are rewarded with $Z3 tokensTokens can be utilized for content material promotion, promoting, premium options, and withdrawalsToken distribution is break up amongst viewers (50%), creators (40%), and the platform (10%)
What’s ZE23?
ZE23 is a dApp developed on the Solana blockchain that mixes parts of social media and monetary incentives. It falls below the rising class of “SocialFi” platforms, which goal to merge digital engagement with token-based reward techniques.
The core concept is to compensate each creators and on a regular basis customers for his or her participation within the app, shifting the worth mannequin from centralised revenue to shared distribution. The builders argue that present social media platforms profit disproportionately from consumer exercise, while providing few direct rewards in return.
ZE23 is at the moment working in a presale part for its native token, $Z3, and has not but launched full metrics on its consumer base or timeline for full launch.
How does ZE23 work?
ZE23 makes use of a system known as “Time Mining” to trace consumer exercise on the platform. Each second spent partaking with the app — whether or not consuming content material or posting it — earns Z3 tokens. These tokens have outlined makes use of throughout the ecosystem, together with:
Boosting content material visibilityPaying for promoting campaignsAccessing premium featuresWithdrawing funds from the platform
Based on ZE23, the token distribution mechanism allocates half of all rewards to content material customers, 40% to content material creators, and 10% to the platform itself for operational functions.
The mission features a provide administration system with a complete preliminary token cap of two million and plans for a buyback-and-burn mechanism supposed to cut back long-term provide.
