Victoria d’Este
Revealed: July 23, 2025 at 10:28 am Up to date: July 23, 2025 at 10:28 am
Edited and fact-checked:
July 23, 2025 at 10:28 am
In Transient
Kay Zhao, Advertising and marketing Lead at Lista DAO, mentioned DeFi’s obstacles and the way Lista is addressing them by simplicity, product-market match, and user-centric innovation.
At Hack Seasons Cannes, Kay Zhao, Advertising and marketing Lead at Lista DAO, shared a candid and refreshing tackle what’s nonetheless holding DeFi again, and the way Lista is working to take away these obstacles with simplicity, product-market match, and actual user-centric innovation. From eradicating obstacles to onboarding to launching high-yield, high-demand lending merchandise, Lista is rapidly turning into a primary cease for DeFi newcomers and energy customers alike.
Why DeFi Nonetheless Feels Distant, And How Lista Is Altering That
“Lots of people nonetheless don’t know what DeFi is. And even once you clarify it, they may not use it. And even when they use it, they may not stick round,” Kay admitted. For Lista, that is greater than a UX drawback—it’s an ecosystem problem.
To handle it, the crew focuses on training and accessibility. “We run campaigns on retailers like Cointelegraph, host enhance camps, and companion with wallets like Binance Pockets to make issues one-click simple. If you wish to stake BNB for 18% APY, simply open the pockets, faucet, and also you’re achieved.”
This ease of use, Zhao defined, is vital to getting first-time customers into DeFi—and preserving them there. “As soon as customers really feel supported and perceive the worth, they stick round.”
How Lista Lending Hit $1B TVL by Listening to Customers
Lista’s method to innovation isn’t pushed by hype—it’s pushed by information and demand. Lista Lending, one of many protocol’s core merchandise, not too long ago crossed $1 billion in TVL simply two months after launch.
“Most lending TVL on different chains makes up 50% of whole worth. However on BNB Chain, it’s solely 20–30%,” mentioned Zhao. “We noticed the hole, and we stuffed it.”
From there, they constructed a lending protocol tailor-made to actual consumer wants: higher charges, greater LTV, and dependable liquidity. “Our looped BNB vault is at 93% utilization, above our 90% goal. That tells you the product is working, it’s not simply hype.”
Who’s Lista For?
With three core pillars, CDP, Lista Lending, and Liquid Staking, Lista’s ecosystem provides one thing for each sort of DeFi consumer.
“In the event you’re a long-term BTC holder, you should utilize our CDP to borrow with out promoting,” Zhao defined. “In the event you’re after passive yield, our liquid BNB staking provides as much as 18% APY, with methods to loop that additional.”
Extra conservative customers can combine with companions like Pendle for defensive methods, whereas aggressive yield farmers can discover as much as 100x looped positions. “We don’t essentially advocate going that prime,” she smiled, “however we give customers the instruments. You’re in management.”
Your First Cease in DeFi, Cross-Chain and Past
Zhao’s long-term imaginative and prescient for Lista DAO is daring and inclusive: “We need to be the primary cease for anybody coming into DeFi, whether or not they’re within the business or not.”
This implies simplicity, safety, and accessibility. “We wish folks to really feel secure, get excessive yield, and luxuriate in an easy-to-use platform.”
Wanting forward, Lista plans to increase past its present deal with BNB Chain and Ethereum, pushing towards a cross-chain future that brings its choices to much more customers. “Wherever you might be, we would like you to really feel snug accessing DeFi by Lista.”
A Gateway, Not a Walled Backyard
In an area that usually feels complicated and exclusionary, Lista DAO is constructing one thing refreshingly easy: a platform for everybody, from curious newcomers to DeFi natives, backed by actual demand, actual yields, and a human contact.
“Customers shouldn’t have to decide on between simplicity and efficiency,” Zhao concluded. “At Lista, they get each.”
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About The Writer
Victoria is a author on quite a lot of expertise matters together with Web3.0, AI and cryptocurrencies. Her intensive expertise permits her to put in writing insightful articles for the broader viewers.
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Victoria d’Este
Victoria is a author on quite a lot of expertise matters together with Web3.0, AI and cryptocurrencies. Her intensive expertise permits her to put in writing insightful articles for the broader viewers.
