Alisa Davidson
Printed: August 04, 2025 at 11:00 am Up to date: August 04, 2025 at 8:20 am
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August 04, 2025 at 11:00 am
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SuperNet CEO Juan Bruce emphasised that decentralization is vital to personal, user-controlled AI, unveiling SuperNet’s blockchain with “proof of context” to safe, monetize knowledge reads and simplify Web2 AI integration.

Co-founder and CEO of verifiable and the composable intelligence community SuperNet, Juan Bruce shared insights on AI, decentralization, and SuperNet’s ongoing developments through the Hack Seasons Convention in Cannes.
Juan Bruce famous that decentralization is crucial for the event of AI, emphasizing that key concerns typically revolve round each privateness and the underlying financial community.
“From the privateness perspective, most customers have began utilizing AI with out realizing that they’re basically giving freely extremely private info via their prompts. Decentralized expertise is well-suited to guard that knowledge, permitting customers to retain management and select when and easy methods to share it,” he stated.
This refers back to the thought of not permitting giant language fashions (LLMs) to robotically entry and retailer all private knowledge by default. As a substitute, people would retain management over their info and determine when and easy methods to share it.
“The opposite factor is the economics. You take a look at agent workflows—you’re going to have autonomous brokers working in your behalf. And, you recognize, fiat funds and bank cards don’t work for that, so that you want crypto to offer them a approach to have the ability to transact autonomously,” Juan Bruce famous.
SuperNet is creating a Layer 1 blockchain optimized for transportable AI contracts. This method permits customers to retain management over their private knowledge, which reinforces the efficiency and personalization of LLMs. Customers can select when and easy methods to share their knowledge—whether or not for customized interactions with AI purposes, enabling business-related instruments to entry related contacts, or partaking with e-commerce platforms—whereas sustaining possession and privateness.
“All of these issues needs to be below your management, and that’s the reason we’re constructing the SuperNet,” the professional highlighted.
SuperNet Introduces ‘Proof-Of-Context’ To Safe And Monetize Encrypted Knowledge Reads
Basically, what differentiates SuperNet’s method is its emphasis on knowledge reads as a core side of each its blockchain structure and its surrounding enterprise mannequin. In most blockchain networks, studying knowledge is often open and free. Nevertheless, this mannequin doesn’t align with the dealing with of delicate or private info. SuperNet addresses this by creating a series the place knowledge stays encrypted, permitting customers to manage entry and have interaction in transactions or monetization based mostly on knowledge reads. This mechanism is known as “proof of context.” It permits customers to selectively grant third events permission to learn their knowledge, with the choice to cost for entry. Alternatively, customers can select to share knowledge freely after they deem it worthwhile to take action. On this framework, validators carry out the important process of verifying and processing these context-based knowledge interactions.
“There may be going to be an financial want for this idea, and there’s going to be a consumer and developer want for it, however the issue is that it’s a fairly troublesome structural shift for many current blockchains,” Juan Bruce added.
Simplifying Decentralized AI Adoption: SuperNet Allows Seamless Integration For Web2 Corporations
Contemplating whether or not conventional AI corporations will undertake decentralization or if really decentralized initiatives will emerge primarily from the blockchain house, Juan Bruce indicated that decentralization is extra more likely to come from the blockchain world because of the important challenges and progress it’s at present experiencing. A part of SuperNet’s mission is to develop SDKs and APIs which can be simple to combine with Web2 AI, whereas additionally enabling customers to make the most of SuperNet’s expertise independently, with out requiring integration with Web2 AI.
“I’ll give an instance of that. We’re constructing a browser integration the place you need to use an LLM like ChatGPT or Claude, and we are able to inject extra context into the immediate you set. So it’s all about making it frictionless,” he defined.
“How will we convey decentralized tech into this? You should use these different purposes, they usually don’t even have to do a lot. For instance, with our SDK, a Web2 firm can add just some traces of code and instantly have entry to extra knowledge from us. They don’t even must understand it’s decentralized.”
“I come from many years of constructing Web2 client and media applied sciences, so for me, it’s all about making it frictionless. I labored on Apple merchandise again within the day once we have been attempting to get customers to make use of MP3s, and the query was at all times easy methods to make it frictionless. We’re attempting to do the identical factor with context in AI—making it frictionless for customers to maintain their knowledge personal and share it after they need to, particularly when it improves the expertise,” the professional concluded.
SuperNet is at present below improvement and is planning a full launch inside the subsequent 4 to 6 weeks.
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About The Writer
Alisa, a devoted journalist on the MPost, focuses on cryptocurrency, zero-knowledge proofs, investments, and the expansive realm of Web3. With a eager eye for rising tendencies and applied sciences, she delivers complete protection to tell and have interaction readers within the ever-evolving panorama of digital finance.
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Alisa Davidson

Alisa, a devoted journalist on the MPost, focuses on cryptocurrency, zero-knowledge proofs, investments, and the expansive realm of Web3. With a eager eye for rising tendencies and applied sciences, she delivers complete protection to tell and have interaction readers within the ever-evolving panorama of digital finance.








