Introduction
In August 2025, BTCC, the world’s oldest cryptocurrency alternate, partnered with All-Star and Memphis Grizzlies ahead Jaren Jackson Jr. (JJJ). The goal was to advertise crypto property by way of JJJ’s lifestyle-focused marketing campaign, which built-in crypto buying and selling, music, and basketball. BTCC has now launched its flagship marketing campaign video that includes JJJ, positioning the athlete, music producer, and cryptocurrency dealer as its international face.
The video, which first appeared in September 2025, presents Triple J’s way of life in buying and selling mode (crypto engagement by way of the BTCC platform), day mode (basketball), and evening mode (producing music). The initiative highlights the alternate’s technique in leveraging JJJ’s affect to introduce crypto to mainstream audiences. To have a good time the launch of the video, BTCC has launched its greatest referral marketing campaign ever with a prize pool of 178,500 USDT.
Marketing campaign Overview
The BTCC x Jaren Jackson Jr. Referral Marketing campaign, which runs from September 25, 2025, at 16:00:00 to October 27, 2025, at 03:59:59 (UTC), goals to draw new customers to the BTCC crypto alternate platform. By this collaboration, BTCC seeks to bridge the hole between cryptocurrencies and conventional sports activities, leveraging Jackson’s superstar standing and disciplined mindset.
The referral marketing campaign facilities on encouraging current BTCC customers to ask their associates to open accounts within the alternate. New customers who enroll through a sound BTCC referral code will be capable of unlock a tiered reward construction with rewards totaling 178,500 USDT. The rewards have been divided into two prize swimming pools: the Referral Buying and selling Prize Pool, valued at 54,500 USDT, and the Referral Deposit Prize Pool, valued at 124,000 USDT.
Throughout a earlier comparable marketing campaign, new customers obtained a welcome bonus of as much as 11,000 USDT, contingent upon deposits and reaching particular buying and selling milestones. New customers had been additionally eligible for a 50% low cost on buying and selling charges throughout their first 12 months of lively buying and selling on the platform. The referral program additionally provided extra perks, together with every day quests, buying and selling competitions, and 10-20 USDT vouchers upon finishing KYC or particular duties.
For current customers, there was a chance to earn referral commissions by sharing a novel code and the referral hyperlink: https://bit.ly/4nTpw8t. Referrers had been eligible to earn a 40% fee on buying and selling charges generated by their referrals for the lifetime of the referral. The marketing campaign additionally featured on-line occasions, advertising and marketing campaigns, and fan-focused initiatives, which included Jackson Jr. Moreover, there was a buying and selling competitors with a prize pool and signed merchandise. This time spherical, BTCC is as soon as once more leveraging the high-profile athlete by way of the “JJJ Invitations You to the Recreation” marketing campaign to advertise BTCC’s platform and incentivize new consumer acquisition by way of a multifaceted rewards program.
Tips on how to Take part
You have to be a registered BTCC consumer to take part within the BTCC x Jaren Jackson Jr. referral marketing campaign and invite associates to hitch the platform. The marketing campaign dubbed “JJJ Invitations You to the Recreation” requires that you just and your invited associates make deposits and commerce on BTCC. By finishing the prescribed duties, you’ll unlock the 178,500 USDT prize pool. The next is a step-by-step process to observe:
Refer Buddies: Invite your mates and acquaintances to hitch the BTCC cryptocurrency alternate.
Buddies Deposit and Commerce: Encourage the individuals you referred to make deposits and take part in buying and selling actions on the BTCC alternate.
Earn Rewards: When you and your referrals have met the deposit and buying and selling duties, you and so they turn out to be eligible to earn a share of the 178,500 USDT prize pool.
Monitor your progress: Because the “JJJ Invitations You to the Recreation” incorporates a contest format, observe that you may be competing in opposition to many different customers for a similar rewards. In consequence, you might want to monitor your referral exercise and watch your earnings develop primarily based on the deposits and buying and selling actions of your referrals. Please monitor the leaderboard, which will probably be up to date each 2 hours. Customers will probably be ranked based on their referrals’ buying and selling quantity and legitimate referral depend.
Rewards
Along with the 178,500 USDT in rewards provided by the marketing campaign to contributors, customers can earn a 25% fee on buying and selling charges generated by their referrals, as much as 500 USDT per referral. Commenting on the marketing campaign, Aaryn Ling, Head of Branding at BTCC Alternate, mentioned:
“This collaboration with Jaren Jackson Jr. goes far past typical sports activities sponsorship; we’re telling genuine tales that carry out the artistic power and multi-dimensional pondering that defines each JJJ’s strategy to basketball and music, and BTCC’s contemporary perspective on cryptocurrency buying and selling.”
Additional Bonuses
Based on info from the marketing campaign, if any of your referrals full over 1,000 USDT in spot buying and selling in the course of the marketing campaign interval, their buying and selling quantity may also depend in the direction of the referrer’s whole efficiency, incomes them extra earnings.
About BTCC Alternate
BTCC is a world cryptocurrency alternate based in 2011, with over 100 million customers throughout greater than 100 nations. The platform adheres to regulatory compliance requirements within the US, Canada, and Europe, boasting a 14-year monitor report of safety breaches. By partnering with Jaren Jackson Jr., a star with 150 tracks below his identify, the alternate is signaling its concentrate on cultural relevance and innovation. The involvement of Jaren Jackson Jr. incorporates academic content material on balancing sports activities, finance, and entrepreneurship, focusing on each sports activities followers and crypto lovers.
JJJ’s determination to endorse BTCC alerts the significance of strategic alignment with high-profile people and the way it can drive adoption. Commenting on the newest marketing campaign, Jackson Jr. said:
“They’ve been in it for over a decade, and that type of consistency means one thing to me.”
Jackson Jr.’s emphasis on the significance of long-term planning in crypto and basketball aligns with BTCC’s mission to supply dependable and accessible crypto buying and selling options. The partnership additionally alerts the basketballer’s position as a business-savvy sportsman who’s keen on tech startups and monetary literacy.
The efforts are designed to additional combine crypto property into mainstream tradition by leveraging Jackson Jr.’s international attain. Because the market evolves, initiatives just like the BTCC x Jaren Jackson Jr. Referral Marketing campaign represents a dynamic transfer by BTCC to place itself because the bridge between conventional industries and digital finance.
