Netherlands-based digital banking expertise platform Plumery launched its Cashback Administration functionality this week.
The answer will assist monetary establishments construct and launch their very own cashback packages in weeks, offering real-time, personalised rewards that increase buyer engagement and loyalty.
Based in 2016, Plumery made its Finovate debut at FinovateEurope 2025 in London. Ben Goldin is Founder and CEO.
Digital banking expertise platform Plumery launched its Cashback Administration functionality this week. The brand new providing will empower establishments to construct and run personalised, real-time rewards in weeks. The cashback administration functionality helps corporations increase engagement, NPS, and income.
Many monetary establishments wish to supply cashback—insofar as cashback is among the most universally acknowledged and appreciated loyalty schemes. But many legacy core methods are unable to offer it, leaving some establishments caught with outdated rewards packages that lack each personalization and real-time responsiveness. To assist establishments handle this problem, Plumery’s Cashback Administration allows them to launch fashionable cashback packages—from prompt or scheduled credit to AI-driven reward teams—whereas sustaining management of compliance, prices, and the client expertise.
The brand new Cashback Administration providing options ready-to-use cashback journeys for transaction processing, guidelines engine, settlement, buyer consumer expertise, and analytics. The know-how’s AI module opinions buy historical past and class preferences to create month-to-month cashback teams primarily based on spending habits—all totally configurable to make sure regulatory compliance. And as a SaaS-first, API-driven answer, Plumery’s Cashback Administration integrates with core infrastructures, card processors, and KYC/AML suppliers to make sure that establishments can modernize and improve their rewards choices over time.
“Monetary establishments inform us they wish to improve engagement with cashback and rewards however are blocked by legacy infrastructure,” Plumery Founder and CEO Ben Goldin mentioned. “Our Cashback Administration functionality modifications this. With pre-built APIs, configurable guidelines, and an AI personalization module all designed to be clear, compliant, and beneath the establishment’s full management, banks and different monetary establishments can transfer from design to reside cashback in weeks. Which means stronger retention, increased spend per buyer, and new income alternatives from merchant-funded provides—and with out the seller lock-in.”
Plumery’s Cashback Administration information comes days after the corporate reported that it had been included as a Pattern Vendor within the 2025 Gartner Market Information for Digital Banking Platforms. Plumery additionally introduced earlier this month that it was increasing its digital banking platform to assist credit score unions in Canada. The corporate partnered with Aequilibrium, a digital transformation consultancy and implementation companies agency primarily based in Vancouver, British Columbia, to assist be certain that its platform meets the particular wants of Canadian credit score union members.
“Canadian establishments have a uncommon alternative to modernize on their very own phrases, moderately than being tied to outdated methods,” Goldin mentioned. “Our platform supplies a direct, future-ready choice that places management again within the fingers of credit score unions.”
Based in 2016 and headquartered within the Netherlands, Plumery made its Finovate debut at FinovateEurope 2025 in London. On the convention, the corporate demonstrated its Tremendous App Accelerator, which allows monetary establishments to construct and launch their very own complete Tremendous App in weeks moderately than years.
To be taught extra about Plumery, try my interview with Ben Goldin from earlier this 12 months.
Photograph by Ethan Hu on Unsplash
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