With tons of of distinctive fintech options accessible to assist diversify your choices, identification safety will not be on the prime of the listing. Nevertheless, as identification fraud turns into more and more frequent, differentiating your agency with an identification safety answer could also be useful for each your agency and your buyer.
On this video interview, recorded at FinovateFall 2025 in New York, we discover how PrivacyGuard is popping validation right into a aggressive edge. I spoke with Christopher D’Aprile, Director of PrivacyGuard, who joined us in a dialog the place he explored the most recent traits in identification safety, its relevance for banks and credit score unions, and actionable methods for implementation.
“You wish to discover new services and products to deliver to your clients,” stated D’Aprile, “however let me be trustworthy with you. Your buyer doesn’t wish to purchase {a magazine} subscription from a financial institution. They need one thing related. Id theft safety is strictly that. Should you can undertake that answer, we have already got the recipe to show it right into a non-interest revenue-generating machine.”
Connecticut-based PrivacyGuard was based in 1991 and affords a complete suite of credit score reporting, credit score monitoring, and identification theft safety providers. The corporate affords alerts from all three credit score bureaus and scans the darkish internet for customers’ private particulars. PrivacyGuard affords three plans: Id Safety, Credit score Safety, and Complete Safety.
D’Aprile serves as Director of PrivacyGuard. He’s well-seasoned within the significance of digital identification, having beforehand held an govt place at Allstate Id Safety. With greater than 30 years of expertise driving progress throughout monetary providers, insurance coverage, and expertise sectors, he focuses on constructing partnerships with banks and credit score unions to ship identification theft safety options that each safeguard customers and open new non-interest income streams.
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