Insights-led buyer engagement platform MoEngage helps entrepreneurs and product house owners leverage AI-powered automation and optimization to allow hyper-personalization at scale. Efficient throughout a number of channels together with cellular and internet push, e mail, SMS, on-site and in-app messaging, playing cards, and extra, MoEngage empowers manufacturers to research buyer habits and have interaction shoppers by extremely customized communication.
That is what UAE-based Union Coop sought when it chosen the San Francisco, California-based firm as its buyer information and engagement companion this week.
“Union Coop’s success is rooted in how we cater to our loyal member base,” Union Coop Chief Advertising and marketing Officer Sanjay Patney mentioned. “To ship on this promise and as we improve our app-based Tamayaz loyalty program, we wanted to maneuver to an entire, all-in-one answer. We selected MoEngage for its highly effective capability to unify our members’ information and orchestrate the fantastically designed, extremely customized campaigns our members deserve. This partnership is a key step in leapfrogging our digital technique to spice up engagement and reward our loyal, repeat consumers.”
Headquartered in Dubai and based in 1982, Union Coop is likely one of the largest client cooperatives within the UAE. Union Coop operates 28 hypermarket branches all through Dubai and manages seven procuring malls within the emirate. Union Coop will use MoEngage’s Buyer Information and Engagement Platform to unify member information from throughout a number of programs to offer a single, complete view; orchestrate extremely customized, app-based journeys in actual time; enhance member engagement; and incentivize repeat procuring with customized campaigns.
Greater than 1,350 worldwide client manufacturers—together with Samsung, McAfee, and Deutsche Telekom—use MoEngage’s know-how to spice up marketing campaign velocity, shorten time-to-market, optimize at scale, and cut back redundancy whereas making certain each information safety and privateness. MoEngage helps manufacturers interact 20% of the world’s inhabitants a month, analyzing a trillion information factors. The corporate made its Finovate debut at FinovateEurope 2022 in London.
MoEngage’s partnership information with Union Coop comes simply days after the corporate introduced that it had achieved Amazon Net Companies (AWS) Monetary Companies ISV Associate Competency. The designation acknowledges MoEngage’s {industry} experience in addition to its success in offering progressive engagement options for purchasers in banking, insurance coverage, fintech, capital markets, and extra.
“(This achievement) underscores our dedication to delivering industry-specific engagement options that assist monetary providers suppliers construct belief, drive loyalty, and unlock progress,” MoEngage Head of Strategic Alliances Sanjay Kupae mentioned. “From hyper-personalized onboarding journeys to AI-driven retention methods, we’re enabling banks and monetary providers to attach with clients in a safe, compliant, and clever means.”
MoEngage was based in 2014. Raviteja Dodda is Co-Founder and CEO.
Picture by David Rodrigo on Unsplash
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