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Breaking the Comparison Trap: Jessie Leong on Why Your Financial Journey Is Never “Apples to Apples”

December 4, 2025
in Crypto Exchanges
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For author and How I Fund This founder Jessie Leong, the toughest step wasn’t studying the jargon, it was discovering the arrogance to begin. Now she’s demanding equal entry to monetary schooling and instructing girls how one can give up evaluating their portfolios.

The sensation of tension was shortly overshadowed by triumph. Jessie Leong recollects the concern that gripped her earlier than making her first funding: “Was I going to lose all my cash? What was going to occur subsequent?” But, the second she put that first £20 into the market, every little thing modified. “There was this sense, this sense of this child step had occurred,” she recollects. “I used to be like, okay, that is it. I’m an investor now.”

Jessie, a private finance content material creator, author, and speaker, is an advocate for equal entry to monetary schooling for all. Her mission stems from a deeply private void. Whereas her mother and father instilled the significance of laborious work and saving for a “wet day fund,” the dialog all the time stopped in need of investing.

“Investing wasn’t one thing that they did,” she notes. “And for me, that meant that I by no means felt snug with investing once I grew up… It wasn’t one thing that I used to be aware of or felt that I used to be a part of that membership.”

The spark that lastly ignited her curiosity got here, because it typically does for this technology, by way of social media. Seeing individuals her age and gender investing on-line shattered the picture she had held, that the membership was reserved solely for many who had been “older, richer, [and] appeared totally different.”

The Price of Comparability

For Jessie, the psychological barrier to wealth creation is usually rooted within the media and the poisonous cycle of comparability.

She factors out that girls are often characterised in media as “spenders” with “unhealthy cash habits.” This portrayal indicators to girls that in the event that they recognise any of these habits in themselves, they’re intrinsically “unhealthy with cash.” This lack of monetary confidence is corrosive.

“For those who don’t really feel assured making monetary selections,” she asserts, “you then’re much less seemingly, otherwise you’re going to really feel restricted within the alternatives which are out there for you.”

This lack of self-trust was compounded by her personal early investing mistake: “My greatest mistake in investing was making an attempt to comply with an excessive amount of of what different persons are doing, and never specializing in what are my priorities.”

Her treatment is easy however highly effective: recognising that comparability actually is the thief of pleasure. “I don’t must sustain with the Joneses,” she explains, “as a result of the Joneses are on a really totally different journey to me, and so they have very totally different priorities to me, and I can’t see all of their funds.”

Nuance, Tradition, and the Subsequent Technology

For Jessie, understanding private finance requires wanting past the numbers to incorporate the deep, typically unstated, nuances of tradition and background.

She highlights how her personal cultural obligation to financially help her retired mother and father typically confuses her friends, a transparent illustration that no two monetary journeys are alike.

“Finance spans throughout so many various nuances. It’s your gender, it’s your background, it’s your tradition, it’s the way you establish as your self. That’s what I discover fascinating since you are by no means evaluating apples to apples.”

It’s this realisation that powers her subsequent campaign: demanding complete monetary schooling, significantly for the 5 to 18 age bracket. With younger individuals changing into more and more anxious about cash, Jessie is adamant that schooling is the last word software for empowerment.

“Cash dictates nearly every little thing we do,” she states, whether or not it’s “what we eat, the place we stay, the job we’ve got, the alternatives we’ve got as nicely.” By giving younger individuals this important information, she believes they will use these instruments to raised themselves and break away from the anxiousness that plagued her personal technology.

Jessie’s message to these nonetheless ready on the sidelines is considered one of urgency and beauty. “I’d say that it’s not too late to begin. Don’t assume that as a result of your explicit age or you’ve gotten a specific wage, that truly investing is just not for you, as a result of it’s for everyone.”

She encapsulates her mission, becoming a member of a strong motion of girls utilizing their platforms to carry visibility to the traditionally quiet world of wealth creation.

“I make investments largely as a result of I need others to see that investing is accessible to them.”

Watch Jessie’s full chat with us beneath:

This communication is for info and schooling functions solely and shouldn’t be taken as funding recommendation, a private advice, or a suggestion of, or solicitation to purchase or promote, any monetary devices. This materials has been ready with out bearing in mind any explicit recipient’s funding aims or monetary state of affairs, and has not been ready in accordance with the authorized and regulatory necessities to advertise impartial analysis. Any references to previous or future efficiency of a monetary instrument, index or a packaged funding product are usually not, and shouldn’t be taken as, a dependable indicator of future outcomes. eToro makes no illustration and assumes no legal responsibility as to the accuracy or completeness of the content material of this publication.



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