Nexo Secures Multi-Year Title Sponsorship Of US ATP 500 Dallas Open

by
Alisa Davidson

Revealed: January 12, 2026 at 10:00 am Up to date: January 12, 2026 at 7:54 am

by Ana

Edited and fact-checked:
January 12, 2026 at 10:00 am

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Digital property wealth platform Nexo introduced that it has entered right into a multi-year title sponsorship settlement with the US ATP 500 Dallas Open beginning in 2026, turning into the event’s first-ever Title Companion as a part of its broader international branding technique centered on premium sports activities partnerships. 

The settlement was formally introduced in Dallas, alongside the introduction of the Nexo Dallas Open identification and the renovation of two public tennis courts in North Texas. As one in every of solely two ATP 500 occasions in the US and the nation’s solely indoor ATP Tour championship, the Dallas Open positions Nexo inside a extremely unique group of ATP 500 title sponsors.

Nexo Partnership Elevates Dallas Open’s International Profile As Event Enters New Progress Section

Event Director Peter Lebedevs described the partnership as an vital step within the occasion’s improvement, noting that securing a sponsor of Nexo’s scale through the event’s second 12 months as an ATP 500 competitors enhances its worldwide profile and aligns the occasion with innovation in digital asset providers. From Nexo’s perspective, the long-term settlement is meant to strengthen sustained international model publicity by integrating the corporate into high-profile sports activities environments that appeal to prosperous and engaged audiences.

The announcement additionally emphasised the event’s group initiatives, highlighted by the resurfacing of two tennis courts in North Texas to enhance year-round entry for younger gamers and leisure individuals. The Dallas Open, now in its fifth 12 months in North Texas, was upgraded to ATP 500 standing in 2025, a transition that expanded each its international attain and industrial significance.

The 2026 Nexo Dallas Open is scheduled for February seventh–fifteenth on the Ford Heart at The Star in Frisco, the headquarters and coaching complicated of the Dallas Cowboys, and is anticipated to characteristic main American and worldwide gamers, together with Taylor Fritz, Ben Shelton, and 2025 finalist Casper Ruud. 

The Dallas Open sponsorship represents Nexo’s fourth partnership in skilled tennis and its third collaboration with the ATP Tour, following its current multi-year settlement with the Australian Open and earlier sponsorships of the ATP 500 Abierto Mexicano Telcel in Acapulco and the ATP 250 Mifel Tennis Open in Los Cabos.