At CES, McKinsey confirmed a model of the longer term that had nothing to do with
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0.85%
Bitcoin
BTC
Value
$94,755.15
0.85% /24h
Quantity in 24h
$34.72B
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immediately, however every thing to do with how crypto ought to construct.
McKinsey hosted a demo on the Fountain Bleu all about “rewiring” product growth: taking cycles that used to take six to 9 months and compressing them into roughly two weeks utilizing AI, digital testing, and simulated prospects.
“The important thing to nice product is quick iteration. Do that. Did it work? Okay, it’s okay, however these three issues are nonetheless an issue.” – Dave Fedewa, Associate at McKinsey instructed 99Bitcoins
Right here’s what to know:
DISCOVER: Subsequent 1000X Crypto: 10+ Crypto Tokens That Can Hit 1000x in 2026
CES 2026: What Crypto Builders Can Steal From AI’s New Product Playbook
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What McKinsey showcased at CES is an AI workflow that’s placing different crypto provide chain corporations like VeChain to disgrace.
McKinsey AI is pulling in over 100,000 unprompted feedback from TikTok, evaluations, and different social media dialogue, then clustering them into attributes that engineers can act on.
“We are able to ingest 100,000 feedback in a pair hours on a particular area, method higher than a survey,” Fedewa instructed us.
Lots of people will lose their jobs quickly
McKinsey’s CEO says he now counts AI brokers as “individuals” the agency “employs.”
The agency at the moment has 40,000 people and 20,000 brokers, with a said objective of reaching parity inside 18 months. pic.twitter.com/Q8fMrtgf0X
— Dr Singularity (@Dr_Singularity) January 13, 2026
Visible ideas are in-built about an hour, then examined with massive samples and AI “personas” like a suburban mother with three youngsters or a 45-year-old soccer dad.
Think about persona brokers for a Bitcoin maxi, a DeFi yield chaser, and a mobile-only retail consumer, all stress-testing your product copy, flows, and token design earlier than mainnet.
The previous mannequin was easy: construct, construct, construct, then take a look at and pray. The brand new mannequin is tiny construct, relentless testing, fast iteration. Client manufacturers are actually getting statistically important reads from 1000’s of individuals in days, not from 20 individuals behind a one-way mirror.
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Is ChatGPT ALL you Want in 2026? Why Generic AI Received’t Save Your Crypto Mission
One of many extra sincere elements of the dialog was the swipe at generic AI solutions:
“You possibly can plug all these questions into ChatGPT… The solutions that will come out wouldn’t be good,” Fedewa stated.
The McKinsey staff believes good solutions require good coaching, and good coaching requires expertise and proprietary knowledge. They’ve been doing this the arduous method for 20 years, constructing a library of product instances and outcomes, then tuning AI on high.
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The Actual “Rewire” Alternative For Bitcoin And Web3
If CPG giants can take six- to 9‑month product cycles and crush them into a few weeks utilizing AI, agentic personas, and digital twins, crypto groups constructing wallets, exchanges, and DeFi rails don’t get responsible “market situations” for transferring slowly.
There’s a blueprint on the desk. The one actual query is which builders on this area are going to make use of it first.
EXPLORE: King of The Decade? Analyst says Bitcoin Value Returns Will Beat Gold and Silver
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Key Takeaways
At CES, we watched a model of the longer term that had nothing to do with Bitcoin immediately, however every thing to do with how crypto ought to construct.
The McKinsey staff believes good solutions require good coaching, and good coaching requires expertise and proprietary knowledge
The put up 99Bitcoins Unique: CES 2026 Noticed McKinsey AI Rewiring Product Improvement Sooner Than Any Crypto Bull Run appeared first on 99Bitcoins.
