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TreviPay Leverages AI to Help Businesses Anticipate Buyer Behavior

February 19, 2026
in DeFi
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B2B funds platform TreviPay is introducing a brand new resolution to assist suppliers maintain clients engaged and spot dormant patrons.

The brand new providing, TreviPay Progress Middle, leverages transactional information, behavioral insights, and predictive insights to assist companies determine early indicators of purchaser dormancy, enabling groups to intervene with focused outreach and new incentives.

Primarily based in Kansas, TreviPay made its Finovate debut at FinovateFall 2022 in New York.

A brand new providing from B2B funds platform TreviPay will assist firms determine purchaser wants and tendencies, reply to purchaser dormancy, and optimize vital steps within the order-to-cash (O2C) course of. TreviPay’s Progress Middle, positioned throughout the TreviPay Consumer Portal, encompasses a vary of customizable add-ons designed to assist firms deepen purchaser relationships and improve engagement.

Many suppliers face challenges not simply in buying new patrons, however in protecting present patrons engaged. The TreviPay Progress Middle combines transactional information, behavioral insights, and predictive intelligence to allow clients to determine early indicators of buyer dormancy, permitting gross sales, operations, and finance groups to have interaction these patrons earlier than any impression on income happens.

“TreviPay’s community was constructed to assist companies develop,” TreviPay Chief Product and Know-how Officer Dan Zimmerman mentioned. “The Progress Middle helps shoppers use predictive insights to identify adjustments in purchaser conduct, re-engage clients, and measure the impression of incentives, with out including work for different groups. It’s a part of how we ship worth shoppers can’t simply replicate and assist shield long-term program efficiency.”

TreviPay’s Progress Middle is the most recent instance of how AI is getting used as an intelligence layer, anticipating danger, stopping income leakage, and fortifying buyer-supplier relationships. Progress Middle gives purchaser insights to assist sellers perceive buying tendencies and engagement indicators. It gives predictive insights to assist spot patrons which may be susceptible to going dormant in order that firms can have interaction them with focused outreach and contemporary incentives. The brand new providing additionally consists of instruments to assist testing and iteration, empowering groups to enhance marketing campaign efficiency over time. It additionally options rebate administration with easy-to-configure incentives and automatic monitoring and reporting.

TreviPay Progress Middle is predicted to be typically accessible in Q2 2026. The corporate famous that it’s persevering with to develop the know-how, highlighting a current pilot take a look at with a US-based retailer throughout which TreviPay’s AI and machine studying fashions precisely predicted which patrons would go dormant. TreviPay reported that all the checks resulted in new spending will increase, together with practically 60 beforehand dormant patrons that made a mixed $103,946 in purchases inside eight days of outreach triggered by TreviPay’s predictive indicators.

Based in 1980 and headquartered in Overland Park, Kansas, TreviPay made its debut at FinovateFall 2022. On the convention, the corporate demonstrated its Small Enterprise Provider Funds Community (SBSN), which permits banks to supply new merchandise to their small enterprise shoppers by leveraging the B2B commerce credit score marketplace for small companies.

TreviPay started 2026 with the launch of its Pay by Bill resolution that permits Visa issuers to leverage their Visa credentials for provider funds. The collaboration combines TreviPay’s order-to-cash automation know-how with Visa’s business cost capabilities to assist issuers transition from disconnected B2B spending processes to strategic, issuer-financed, invoice-based transactions.

“For years, banks have been in search of a scalable approach to seize the numerous share of B2B funds nonetheless occurring off-card,” TreviPay CEO Brandon Spear mentioned. “TreviPay Pay by Bill unlocks that chance. By integrating our order-to-cash automation with Visa’s community capabilities, issuing banks can now provide their business shoppers a contemporary credit score resolution that automates invoicing and delivers the flexibleness we all know enterprise patrons count on.”

Photograph by Alla Kemelmakher on Unsplash

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Tags: AnticipateBehaviorbusinessesBuyerLeveragesTreviPay
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