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Morgan Stanley Drops Bitcoin ETF Bombshell, Who’s Really Behind The Buying?

March 20, 2026
in Crypto Updates
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Trusted Editorial content material, reviewed by main business specialists and seasoned editors. Advert Disclosure

Morgan Stanley’s head of digital property technique, Amy Oldenburg, has stated that Bitcoin ETF adoption continues to be in its early levels. This comes because the Wall Road big additionally seems to supply a BTC ETF, two years after the primary funds launched. 

Morgan Stanley Exec Says Bitcoin ETF Adoption Nonetheless In Early Levels

Talking on the DC Blockchain Summit, the Morgan Stanley government famous that a lot of the demand for the Bitcoin ETFs comes from self-directed traders, with many advisor-managed accounts but to allocate to crypto. Consistent with this, Oldenburg declared that institutional crypto adoption continues to be ‘very early.’

She additionally revealed that 80% of the demand for ETFs on their platform comes from the self-directed enterprise. Morgan Stanley at the moment permits all its wealth shoppers to put money into Bitcoin ETFs after eradicating restrictions final 12 months. The financial institution has additionally notably beneficial allocating as much as 4% to crypto. 

Oldenburg’s feedback that Bitcoin ETF adoption continues to be early clarify why Morgan Stanley continues to be seeking to launch a BTC ETF, two years after the primary funds launched. The financial institution has notably filed for BTC, ETH, and SOL ETFs and can also be set to roll out crypto buying and selling for its retail shoppers this 12 months. 

The Bitcoin ETFs have seen large demand since their launch in 2024 and at the moment boast complete web property of $90.83 billion, based on SoSoValue knowledge. This represents simply over 6% of Bitcoin’s market cap. BlackRock’s BTC ETF is at the moment the most important with web property of $55.19 billion. 

Morgan Stanley can also be anticipated to see demand for its BTC ETF regardless of the late launch, particularly given the financial institution’s giant distribution channel. Bloomberg analyst Eric Balchunas counseled Morgan Stanley’s transfer as sensible. He famous that they’ve, like, $8 trillion in advisory property and have already licensed their advisors to allocate to those funds, so it may nicely be an allocation to their branded funds. 

Prime Institutional BTC ETF Holders

On-chain analyst Root just lately highlighted the highest 25 largest institutional Bitcoin ETF holders based mostly on their This fall filings, with Wall Road buying and selling agency Jane Road rating first, with complete holdings price round $5 billion. Susquehanna, Citadel Advisors, Millennium Administration, and Goldman Sachs full the highest 5. 

Bitcoin
Supply: Chart from Root on X

BlackRock, the world’s largest asset supervisor, at the moment ranks fifteenth among the many prime institutional Bitcoin ETF holders. The agency’s BTC holdings are at the moment price round $670 million. A constructive is that these establishments proceed to extend their allocations. Root revealed that 17 of the highest 25 institutional holders elevated their BTC place within the fourth quarter of final 12 months. 

Associated Studying: Analyst Says Bitcoin Worth Is Displaying Harmful Weak point, Right here’s Why

On the time of writing, the Bitcoin value is buying and selling at round $70,600, down within the final 24 hours, based on knowledge from CoinMarketCap.

Bitcoin
BTC buying and selling at $70,850 on the 1D chart | Supply: BTCUSDT on Tradingview.com

Featured picture from Pngtree, chart from Tradingview.com

Editorial Course of for bitcoinist is centered on delivering completely researched, correct, and unbiased content material. We uphold strict sourcing requirements, and every web page undergoes diligent evaluate by our crew of prime know-how specialists and seasoned editors. This course of ensures the integrity, relevance, and worth of our content material for our readers.



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Tags: BitcoinBOMBSHELLBuyingDropsETFMorganStanleyWhos
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