This text initially appeared on Enterprise Insider.
Did the youngsters in your life request 40-ounce water bottles as Christmas presents?
I’ll guess the reply is sure.
If not, then perhaps your TikTok has turn into flooded with movies of individuals stampeding Goal shops for pink and pink cups.
Whichever method you had been launched, Stanely-branded drinkware is now ubiquitous on social media. Should you’re questioning why large water bottles are so necessary, learn on.
What are Stanley cups?
We’re not speaking in regards to the large silver trophy received by a Nationwide Hockey League staff every year. That is the Stanley Cup.
The moveable cups in query are insulated tumblers with large aspect handles and plastic straws, created by the 111-year-old drinkware model Stanley.
They’re mainly simply handy (and enormous) water bottles. The most important promoting factors are the small base that may match right into a automobile cup holder, the rotating lid, and that it may well maintain drinks chilly for hours.
They’re offered at shops like Goal in dozens of colours, from basic neutrals to modern shades of pink and inexperienced, or you possibly can order the cups on-line by way of Stanley’s web site, the place you too can customise them to be engraved with textual content or photographs of your alternative.
Value-wise, they sometimes vary from $35 to $45 relying on the scale and magnificence.
Why you are seeing these huge water bottles all over the place
Stanley has existed since 1913 when founder William Stanley Jr. “fused vacuum insulation and the energy of metal” to create the primary Stanley-brand bottle, in keeping with the corporate’s web site.
Although the model has been in style for many years since then, Stanley’s 40-ounce tumblers reached a brand new degree of cool in January of final yr after they started showing in in style TikTok movies or the arms of influencers.
The hype hasn’t slowed down.
In November, a lady went viral on the social-media platform after revealing that her automobile burned down together with her Stanley cup inside — and it survived with ice remaining.
Stanley then gifted her a number of cups and a brand-new Mazda automobile.
The girl’s authentic video has been seen greater than 92 million occasions since then.
@danimarielettering What a journey, thanks all sooo a lot for being right here for it. I cant say it sufficient, this wouldnt have occurred with out each single considered one of you. Love you and @Stanley 1913 ♬ The Champion – Lux-Inspira
TikTok then exploded final month with movies of younger individuals receiving Stanley cups as vacation presents.
The search time period “Children Getting Stanley Cups for Christmas” ends in dozens of movies with greater than 32.2 million mixed views.
In lots of of those clips, kids and youngsters are seen screaming, crying, and embracing their members of the family after receiving one of many 40-ounce tumblers.
@youforgotaboutdre Idk which is worse, the precise screaming or the shocked silence #christmas #tween #preppy #stanleycup #stanleytumbler ♬ 22 (Taylor’s Model) – Taylor Swift
The cups aren’t going anyplace in 2024.
Over the weekend, pink and pink Stanley cups had been launched at Goal for Valentine’s Day.
Varied TikTok movies present buyers dashing into their native shops for the prospect to purchase them, with staff heard within the background implementing limits on the variety of cups they may buy.
Representatives for Stanley didn’t reply to a request for remark from Enterprise Insider on its merchandise and these latest movies.
@victoria_robino_26 #fyp #fypã‚·ã‚šviral #goal #targetfinds #stanleycup #stanley #stanleytarget #valentinesday #stanleyvalentinesday ♬ authentic sound – Victoria Robino
So sure, Stanley cups are sturdy and a number of coworkers can verify that they maintain your drink chilly for hours.
They’re additionally cute and, as evidenced by this unofficial fan membership of younger individuals, extraordinarily fashionable.
However finally, they’re simply actually large water bottles.
