This week on the Finovate Podcast, Finovate VP and podcast host Greg Palmer sat down with Brian Lee, CEO of Landings Credit score Union. Their dialog comes prematurely of a particular session at FinovateSpring subsequent month, devoted particularly to the credit score union ecosystem.
Part of Landings Credit score Union for almost a decade, Lee has spent the final 4 years as CEO. He began as CFO of the Arizona-based monetary establishment and, earlier than that, labored as each a regulator and in public accounting. Based in 1953 as “Tempe Faculties Credit score Union,” Landings Credit score Union immediately has greater than 15,000 members and belongings of greater than $238 million.
Final 12 months Landings CU acquired the Dementia Pleasant enterprise designation, which ensures members that credit score union employees are skilled to each acknowledge and assist people with Alzheimer’s illness or dementia. “In Arizona we’re the quickest rising state for brand new circumstances for Alzheimers,” Lee defined, “so it’s a giant deal right here for us.”
This 12 months, the monetary establishment garnered nationwide recognition for its dedication to monetary inclusion, incomes the Juntos Avanzamos designation. The designation acknowledges the work executed by credit score unions to serve and empower Hispanic, Latino, and immigrant communities. A nationwide community launched in 2015, the Juntos Avanzamos program has a presence in 29 states, serving greater than 12 million shoppers at 141+ credit score unions within the U.S.
Of their Finovate podcast dialog, Palmer and Lee speak about utilizing expertise to carry new initiatives to life within the context of those latest profitable outreach efforts. “How can we comb by means of our knowledge and discover these new knowledge factors that we’re searching for, mixture (them), and say ‘Let’s be those who’re going out and reaching out to folks’,” Lee defined. “Whether or not from our personal knowledge or group knowledge that’s on the market: how will we use that to have the ability to serve extra folks?”
Try Episode 213 of the Finovate Podcast and the remainder of Greg Palmer’s dialog with Landings Credit score Union CEO Brian Lee.
Picture by Jean Balzan
